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[Semrush] Your Traffic cost and real earnings of Adsense

Discussion in 'Black Hat SEO Tools' started by Whistleblower, Nov 13, 2015.

  1. Whistleblower

    Whistleblower Junior Member

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    I have been doing intense research on one niche, i have been using this tool so much. One thing i don't understand is Traffic cost and what proportion of that is REAL EARNING (monetization way being Adsense)

    Putting things in perspective to make things better understand, suppose you see your site in semrush, it shows Traffic cost to be $200k, how much the person (you) would be making on average from that site. Please give your opinion.

    Thanks in advance.
     
  2. asap1

    asap1 BANNED BANNED

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    The traffic cost is not how much the site earns.

    Its how much their traffic would have cost if they purchased it through adsense.
     
  3. Whistleblower

    Whistleblower Junior Member

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    Yes i know that, im asking about your observation of difference between your own site earning and traffic cost.

    site's earning = X * (Traffic Cost) , my question is what is that average X that you have noticed coz i don't have experience building sites.

    Thanks for your reply.
     
  4. dyadya_petya

    dyadya_petya Registered Member

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    hi!

    In my experience:

    site's earning = 0.05 * (semrush Traffic Cost)
     
  5. kancelari

    kancelari Junior Member

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    semrush use anchor keywords from your backlins. based on these keywords rank on top 20 they meassure traffic. It gives you around 10-15 % of your real traffic you are receiving. Traffic cost it is calculated on keywords you are ranked x CPC from adwords, based on average where are you ranked on top 20.
     
  6. Whistleblower

    Whistleblower Junior Member

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    thats good, what was ur personal observation of "X" as i said in my previous post ?
     
  7. theauthorityblog

    theauthorityblog Regular Member

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    This is a really difficult question to answer across the board for all sites.

    Like people have explained , the traffic cost is the cost someone would pay to acquire the traffic using adwords.

    SEMRush data is based on Google.One could get traffic from Bing / Yahoo, social, referral, direct etc.

    SEMRush guesstimates the data based on its understanding of CTR ( the average traffic based on your position in SERPs). This will vary drastically from real CTR (which can be more or less depending on title, meta description of your result vs. other and also heavily dependent on if google is showing any other types of listings such has images, places, etc)

    SEMRush data base is also limited by the # of keywords they track, so the actual long tail traffic could be much higher.


    So the first thing to consider here is if the SEMRush traffic number is accurate or not. That being said, across the several sites I have seen, it is good proxy for organic traffic.

    Now. The actual earnings vs. Cost of traffic shown by SEMRush.

    This largely depends on how well the site is monetized.

    Adsense tends to be the lowest income generator. Assume a CTR (a avg CTR of 2% is good to assume, some sites have as high as 25% and some have very low close to 0%). If the site is monetized using other methods leads, product sales, email marketing etc, actual income could be higher

    Next issue is that the cost uses the CPC for adowrds search network, not the display network (which powers adsense),the display network has a significantly lower CPC than search network. Also google keeps 32% of the revenue from that.

    So if the traffic numbers are accurate and thew average CTR is 2% and lets say CPC for display network is 30% below CPC for search network.

    You could use the below formula;

    Estimated revenue= COST shown in SEMRUSH X Avg CTR for adsense x Discount for display network.

    = COST shown in SEMRUSH * 0.002 * 0.7

    Now the real earnings for an average site will be a small fraction of the number shown by SEMRush as long as the traffic numbers are correct.


    On one site i see 10% of the COST number ( I have a much higher CTR on this site than 2%), one another I see close to 100% of that number (several other sources of traffic to this site). Hope this helps. If you want me to look at some specific examples PM with the domain names and I wil let you know my thoughts.
     
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  8. Whistleblower

    Whistleblower Junior Member

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    Thanks a lot for explaining things, i don't understand "display network" , can you explain that ?
     
  9. theauthorityblog

    theauthorityblog Regular Member

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    The CPC bids shown in adwords keyword planner are suggested bids for search network, i.e. when somone searches on Google and the ads shown to them. The bids for display network i.e. ads shown via adsense typically have a lower bid.
     
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