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SEM vs SMM

Discussion in 'General PPC Discussion' started by Wrario, Aug 12, 2019.

  1. Wrario

    Wrario Newbie

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    I am new to marketing and I am very confused about this.

    Let's say I have total $50 daily budget for marketing. I am in fashion business and we have only products for women. Our products price range from $500-$3000.

    Our average CPC on Google on $1.5 so we can't get many clicks on Google within our budget. The average CPC on remarketing display ads is same.

    On Facebook/Instagram video campaign I get $0.01-$0.02 for each view and there are always 60+ clicks for only $15 daily budget. It's with 5k reach and 1k results.

    I hear that Google clicks are more worth because people are more ready to buy, but how much worth is it? Should I just go for Facebook/Instagram ads or split between SMM and SEM like I am doing right now even SEM is very expensive for me compared to SMM? How do you even analyze this and get to a conclusion?
     
  2. DigiMarketBee

    DigiMarketBee Newbie

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    In my point of view both are valuable. You need to focus on both platform. SEM is targeting all the people who searching fashion related terms. Facebook and Instagram also give the good results. First run in both the platform somedays. Then depends upon result make a priority.
     
  3. Wrario

    Wrario Newbie

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    I think my budget is too low to split, so that's why I am very unsure.