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Selling SEO over the phone/to non local people.

Discussion in 'Offline Marketing' started by lykathe, May 14, 2012.

  1. lykathe

    lykathe Regular Member

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    Anyone have experience with this? The vertical I want to sell SEO in is not very thriving in my area, so I'm forced to prospect away from driving distance. I don't really have problems getting leads, but anyone have any tips to convert guys for decently large sales by not having met them face to face? Sounds kinda crazy but I think it can work, for sure.

    Thanks
     
  2. viccalara

    viccalara Newbie

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    It is possible but more effective by using website. Build a business website and put your content.
     
  3. Crewchief007

    Crewchief007 Power Member

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    What exactly is a, "Vertical?"

    As far as telemarketing goes, investments, stocks and bonds are all sold over the phone with the investor never stepping into an office or ever meeting his or her broker face to face.

    Many loans are closed over the phone and docs signed with the borrower never entering the lender's office.

    A good number of insurance policies are closed over the phone with the insurer never stepping foot into an office.

    Closing deals over the phone is nothing new = ABC = Always Be Closing




     
    Last edited by a moderator: May 18, 2016
  4. Lithin

    Lithin Regular Member

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    When explaining SEO to them, do not talk about any SEO lingo other than google rankings. If you mention terms like SERP, backlinks and such they will get confused. Always mention the ROI (return on investment) and how you can drive more customers to them.

    Good luck!
     
    • Thanks Thanks x 1
  5. Crewchief007

    Crewchief007 Power Member

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    This is AWESOME advice!!!!

    Rep + thanks

    For those of you selling offline SEO services via telemarketing, take heed.

    Like Lithin said, you need to sell the dream and avoid talking techie SEO lingo. Most clients want to know if you can drive more traffic to their sites, how long is it going to take, how much is it going to cost and what is your track record.

     
  6. Lithin

    Lithin Regular Member

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    Exactly. I got a customer last week that went to me through a friend because someone had tried to upsell him SEO with a bunch of lingo. I basically told him that a stick is a stick, and the reason why he is outsourcing it was so he didnt needed to know the lingo or methods. At the end of the conversation he almost had a tear in his eye and screamed "just take my money" at me (not really but i got the client ;) )
     
  7. lykathe

    lykathe Regular Member

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    By vertical, I'm saying it's a local business type, that isn't flourishing in my area but it certainly is in other areas, and I see it to be immensely profitable in these places - thereby leaving lots of room for profit for them and I.
    I've already developed effective lead gen systems, I have a very established business website/social media portfolio, and about 14-15 people who are interested in my "report"(which I already have a system for doing, and VERY largely focuses on practical, impressive ROI projections, and only mentions SEO in relatable terms).
    Just trying to get some general tips from guys who do this already, but it seems like I may just be stalling because I know the gravity of the possibility of these all being potential huge deals, which is the shit that I've been working toward for many many months.
     
  8. verial

    verial Junior Member

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    Take a lesson from copywriting:

    1. Don't tell them what you will do.
    2. Only talk about the benefits.
    3. Explain the cost vs. benefits (explain that ROI is positive)
    4. Seem like you don't need their business and in fact have many clients already.