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Selling online leads to offline companies question

Discussion in 'Offline Marketing' started by XoRaK, Mar 3, 2012.

  1. XoRaK

    XoRaK Regular Member

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    Hi,

    I have a website that is ranking above companies in my country who come to renew your roof.

    They charge anywhere between ?5000 and ?10000 depending of the size and state of the roof.

    I think I'm able to get about 3 leads a day from my website (people who want someone to come to their home and give them a price propostition), I want to call some of these companies to make them a suggestion (selling them those leads), however I don't know what price to charge per lead.

    Anyone has some experience in this?

    Greetz

    XoRaK
     
  2. Raven13

    Raven13 Power Member

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    Start with a very small amount just in order that you test, something like 20E/lead, if you see that it's working and that compagnies ask for more leads, then put higher prices, and set up premium acces account for ex (they can view all the leads for 1000Euro/monthly for ex)...don't put high price at the begining let them test how good are ur leads first. and go step by step
     
  3. Zak_A

    Zak_A Jr. VIP Jr. VIP Premium Member

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    I don't know what country you're in, but I used to work at an agency that did this exact same thing.
    The leads were sold from 8 to 20€ depending on their request.
     
  4. oxonbeef

    oxonbeef BANNED BANNED

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    Do you not keep databases of what leads are worth.
    Give me five minutes i'll upload some .pdf's of what leads are worth to businesses.
    You can't be a green grocer if you you don't know the price of cabbages.
    This is what you want.
    http://www.seodenver.com/download/ServiceMagic-Rate-Schedules.zip
     
    • Thanks Thanks x 4
    Last edited: Mar 3, 2012
  5. Raevinn

    Raevinn Regular Member

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    Track it! Then you can go and ask the business owner what a new customer is worth and set your price so that the business still ends up making a lot more. One thing you can do is track phonecalls and record them so you know what the conversion rate is.
     
  6. brkseven

    brkseven Regular Member

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    Record them? You mean keep records of the actual phonecalls, not the conversations, right? Just to clarify for everyone...
     
  7. Bulkemail

    Bulkemail Junior Member

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    Hey I look what add words charges...if it is is 10.00 per click, and every 3 people fill the form I charge 1/2 of google...so 15.00