I hope everyone is doing well. I've worked with dentists previously (I know, I know.. dentists) on providing lead generation. I make a website, SEO it and track all calls delivered. I was, however, only charging a fixed price and not on a per-lead basis, but otherwise, I know lead generation works. I wonder though, is it possible to make it work using on paid traffic. Most probably Google PPC, and maybe Facebook PPC in niches where the Facebook audience tend to be receptive. Also, other forms of paid traffic which I have not yet accounted for. Has anyone tried this, and have you made it work? With Google's relatively high CPC, I will need to target industries where the profit margins are high - but over all, I am just wondering if anyone has done this? I ask because it seems much more reliable than doing SEO (which can be hit and miss, and take a long time, etc). By using paid traffic, as long as we can make it convert at a positive ROI, it seems to be a matter of increasing the spend to see more leads (and higher profits). Am I missing something? Thank you, let's get a discussion going.