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Selling Lead Generation to businesses using only paid traffic, eg - PPC

Discussion in 'Making Money' started by krzysiekz, Apr 30, 2013.

  1. krzysiekz

    krzysiekz Senior Member

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    I hope everyone is doing well.

    I've worked with dentists previously (I know, I know.. dentists) on providing lead generation. I make a website, SEO it and track all calls delivered. I was, however, only charging a fixed price and not on a per-lead basis, but otherwise, I know lead generation works.

    I wonder though, is it possible to make it work using on paid traffic. Most probably Google PPC, and maybe Facebook PPC in niches where the Facebook audience tend to be receptive. Also, other forms of paid traffic which I have not yet accounted for.

    Has anyone tried this, and have you made it work? With Google's relatively high CPC, I will need to target industries where the profit margins are high - but over all, I am just wondering if anyone has done this?

    I ask because it seems much more reliable than doing SEO (which can be hit and miss, and take a long time, etc). By using paid traffic, as long as we can make it convert at a positive ROI, it seems to be a matter of increasing the spend to see more leads (and higher profits).

    Am I missing something?

    Thank you, let's get a discussion going.
     
  2. dukethacore

    dukethacore Newbie

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    well, i am just new here, i think its possible, you could use paid traffic for competitive niches, like business opportunity lead, for CPA offers, etc.
     
  3. Tenizen

    Tenizen Junior Member

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    I'd suggest Facebook. The costs are generally lower, and you can reach a very targeted audience group and specify based on specific criteria (newly wed, divorced, graduation coming up, birthday coming up, age ranges, etc).
    It is certainly feasible if the landing page converts and you get a good return per lead. Keep us updated, I've been thinking about this method the past 2 days myself and would love to see some results come from it!

    EDIT: Also, it'd be wise to set up a system where you also capture their information (phone, e-mail, etc) to see if you can set up a list to market too every month. Or even set up a possible 'schedule a cleaning' method where you could potentially get a recurring return for the dentist and perhaps a 50% markdown from a repeat customer from your e-mail?

    Who knows.
     
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    Last edited: Apr 30, 2013
  4. krzysiekz

    krzysiekz Senior Member

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    Definitely liking your ideas. Building a list is also a great idea, as it's something you get to keep forever. While you're paying for the PPC, you're getting paid by the business owner for the leads. But if you make a list in the same process, you're building it at someone elses expense, in a way.

    I imagine it would be hard though to track the email results, but still - no doubt it is a fantastic idea, just requires a good way to ensure you can measure your results via email.

    I may not end up doing this at all, but it is certainly something I have an interest in. Don't have much $$$ right now to 'burn' while learning the ins and outs of efficient conversions and the proper use of PPC. I may look in to it when things pick up for me though, and I have some money I could spend to educate myself.

    The beauty here is, if you focus on on niche, say dentists - once you have a website that converts down pat (I already do have one that converts well, at around 25% for Google traffic) for your traffic, you just make a new site in a new area and throw up the same campaign again, but targeting people in that area. If you can do it for one client, you can probably do it for another just as easily. Very scalable, and no reliance on unpredictable income generators like SEO, where your site might get a penalty and then your income suddenly drops.

    That's exactly what happened to me before with about 5 clients. I was doing SEO in a relatively spammy way (noob mistake, I know) but it did open my eyes to the fact that, even if I was doing SEO 'properly' then it's still possible for my income to be taken from me overnight.

    Let's keep discussing. You're getting +5 rep for your post, BTW!! :)
     
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  5. raffael213

    raffael213 Regular Member

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    I'm working now with a dentist and I'm making his website for dental turism and i will love to know if you find something that will covert nice at the end :D

    I'm payed per client, procent from his dental plan. I was thinking to start ussing Facebook for this to give it a spin.

    If you keep this thread updated it will be great and also users from bhw that have any suggestions, I think we will be happy to hear them.
     
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  6. Jack-AH

    Jack-AH Newbie

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    Bro I think you have to use paid traffic
     
  7. krzysiekz

    krzysiekz Senior Member

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    What arrangement have you come to with your dentist? I may or may not keep updating this thread - in fact, I may or may not go ahead with this at all. I am being honest, not going to be stringing anyone along. But if I keep looking in to it, and if it looks to be feasible, you can bet I will be all over it. Anyone would.


    Bro, I think you should get banned. Stop spamming, and definitely stop spamming in my awesome thread. Some neg. rep this guy or something!
     
  8. Tenizen

    Tenizen Junior Member

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    I used to work in the leadgen field when I was first getting started in IM-- Didn't really see the potential of it, or truly appreciate it, as a business until recently.

    But that is what one of my partners used to do--- Found a converting LP, and just tweaked it to drive traffic based on geological location. Then offer business to each niche-based business in that location for exclusive sales, and you can mark up the price because you are selling them exclusively. And if you set up an API system, all the better for them--- And just let them know that these leads will be freshly delivered to them the moment they submit their information-- And only to them during their regular business hours (or whatever hours they want) since Facebook allows you to engage the audience at specified times.

    And thanks for the +rep. This is just something I've looked into and it caught my interest to participate in!

    EDIT: ALSO! For anyone who has not read it yet and is looking into getting into the field, I'd highly suggest reading this thread and the 'series' following it:
    http://www.blackhatworld.com/blackh...-biz-part-i-introduction-niche-selection.html
     
    Last edited: Apr 30, 2013
  9. MrSimon

    MrSimon Registered Member

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    I make my living with lead generation services right now. We do Facebook ads etc. as an up-sell to our service. Ex. "we will manage your Facebook ads budget for cost of campaign plus 25%". I know that is different than what you are saying but just a thought.

    Best of luck
     
  10. Dreamz

    Dreamz Newbie

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    Do you own the website your building for the lead generation or does the client own it?

    If you own the website, its worth the SEO investment to build an assest. If the client drops you, you'll just move on to the next dentist.
     
  11. raffael213

    raffael213 Regular Member

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    What deal I have with my client???

    I created a new websites for him, I payed the servers and I have full access to his website, I will be manage it.
    This way all the clients that will contact him via website, I will know about it and I get % from his dental plan.

    The website is almost done and I will start promote it soon, that's why I'm asking what is the best way to do this and convert the traffic I'm getting.

    Also he offers payed vacantion for clients with big dental plans. Here is the website "dentalturism [dot] com" let me know what you think about it or any suggestions.
     
  12. imperial444

    imperial444 Elite Member

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    Try Facebook, POF maybe (lol) seriously. Costs per click at Adwords make almost every single campaign worthless. The traffic is great though.