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Selling Clothes Online Targetting Local Area, Need Suggestions on Promotion Strategy

Discussion in 'Making Money' started by smlover, Mar 21, 2014.

  1. smlover

    smlover Junior Member

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    My mom buying some clothes, then told me to promote the clothes and getting customer. So I set up a fan page, upload the photo, and now come to the getting customer part.


    Now I'm selling physical products, which is clothes. I'm getting a third of profits, it's about $1 - $3 per item sold. But the challenge is, there's a bunch of clothes in my home, money already spent, and it's time to get all of them sold.


    My targetted customers are women, in age about 17 - 35 who like buying clothes.


    Day 1, I promote it to local forums, the largest forum in my country. Posting in a bunch of thread include a signature to the fan page.


    Day 2, my id was autobanned for promoting. It turns out I cannot do signature promotion there. The forum are selling ads using CPC and CPM. CPC 20 cents per click, CPM 1$ for 25k impressions. OK It's clearly enough I cannot promote there.


    So now my promotion strategy is through facebook. I made an account, share the fans page album to this new account, join bunch of local fashion groups and fans page. And adding people manually the women which I consider is a potential buyer. 1 day I took 3 sessions, each sessions I only add 20 people (stay under the radar). This could summed up to making 1800 friend request per month. If 30% of them accept the request, that makes around 500 friend a month.


    Right now I'm just adding people manually, pick the potential one. Hopefully they will accept my friend request, look through my clothes album, and then converted into buyer.


    But I think this kind of strategy is not good enough, too much depends on luck. Can you suggest me a better promotion strategy?

    Thanks :)
     
    Last edited: Mar 21, 2014
  2. smlover

    smlover Junior Member

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    Day 3, Opened up facebook got around 50% acceptance rate of yesterday's friend requests. But somehow I got warning from facebook that I shouldn't add people who I don't know. I'm afraid my not so good strategy could results in banned account if I keep continue this way. Really need some suggestions :(

    Still 0 sales though, people not much bother to see the clothes fans page, *sigh* :(
     
  3. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    What abut eBay?
     
  4. funkybunker

    funkybunker Supreme Member

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    Etsy, Ebay, Tradesy (if you have designer apparel)

    It will be unlikely to sell if you're not making your own clothes/designs since people can just go to the store.
     
  5. Jeff Bezos

    Jeff Bezos Junior Member

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    Stop with the FB shit. Unless you have a time machine back to 2009, FB will waste you time. Having an age group (18 - 35) is not a demographic. How much are the cloths? Are you selling whiteys to heroin addicts or are you selling Golf shirts to retired doctors? Where do these people go? Get some business cards printed up, get some of your merch on and go hustle.

    Alternatively, if you have a website, a massive sign on the side of the road might work. But, think about the attention time of a driver. You need 1 word and a short website url.
     
  6. smlover

    smlover Junior Member

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    I'm checking up ebay it's for worldwide. My mom just bought clothes from local shop and want to sell it online targetting local area. It's women teenage shirt around 17-35 age. Selling price ranged from $10 - $25. Yes they can go to clothes store to buy, but these clothes are hand picked by my mom, which she's sure of herself that she only picked the best one.

    Actually in my country, it's normal selling these kind of thing online, people earning around $300 - $1,000 a month in profits. Particularly my mom start want to doing this after witnessed her nephew's girlfriend got so many clothes order online with what she thinks bad choice of clothes. So now here I am, mom's hand picked the clothes and I handle the online promotion.

    But I'm just start selling, I see those who already in business already got thousands fans page likes or thousands friends. Every time they post the image (product) people are commenting, they are interested. I'm thinking to tag randomly people on facebook to get more known, but I'm afraid people reporting and account got banned.

    Right now I'm thinking, Maybe I need to grow the fans page first, posting some unrelated funny video or images, getting a lot of likes. Then once in a while post the clothes and see the response.
     
    Last edited: Mar 22, 2014
  7. KeijoKala

    KeijoKala Jr. VIP Jr. VIP Premium Member

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    Now if you want sell locally, your best bet is to go out! Handout some flyers, in flyer give them some promo code and advertise your Facebook page. Handout is maybe wrong word, because you should also speak to potential clients like:

    - Have you allready saw this new local online clothes shop?
    - No
    - Go and check it out I'll give you coupon which gives you XX% discount in your first order. But be fast, discount is only available next 3 days!

    Or simething similar. Now you get customers and if they like your products they will be back!

    1000$ a month is not that high goal. Go, work and reach it!