Segment of the Population Most Likely to buy Online?

Discussion in 'Making Money' started by joaquin112, Nov 29, 2011.

  1. joaquin112

    joaquin112 Regular Member

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    I recently had a question. What segment of the population is most likely to spend money online? I think this kind of information can help create better facebook campaigns.

    Does anyone know of any research on this?

    Like are 20-30 year olds more likely to buy? How about 40-50? Men/women?

    How likely are teenagers to buy?

    I know it depends on the niche, but there must be some facts as to who is most likely to spend money online.
     
  2. Isis

    Isis Junior Member

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    I think I have read it is the 40 - 50 years old group because they have the most money.

    Seniors buy a lot too.

    College kids and divorced women are the brokest people in the world.
     
  3. Obso1e7e

    Obso1e7e Newbie

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    I think it rather depends on what items you are talking about. I would imagine however that the 30-50 crowd has the most money and is the most comfortable online. I know many over 50 fear the idea of giving out personal information on the internet, under 30 and you're probably broke. But for low cost items, the 15-30 crowd might be your best bet.
     
  4. jacky8

    jacky8 Power Member Premium Member

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  5. g83ii

    g83ii Registered Member

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    i think you more or less got it right.
    20-30
    40-55

    contrary to popular beliefs, the stats have shown that teenagers are not likely to buy.
    females are a little more likely to make online purchases, as compared to their male counterparts.
     
  6. Junkfood00

    Junkfood00 Elite Member

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    It depends on the niche you are looking to target, let's say the mobile phones niche, you'll see half the kids holding an iPhone.
     
  7. Gametimeson

    Gametimeson Newbie

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    FYI that's called a demographic. ;)
     
  8. kokoloko75

    kokoloko75 Elite Member

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    I would say men, 20-35.

    Beny
     
  9. flx89

    flx89 Senior Member

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    it really depends on the niche. If for example you are in the ringtone niche...your buyers will be less than 30.

    If you'r in a niche with health problems...your buyers will be older.