Segment of the Population Most Likely to buy Online?

joaquin112

Regular Member

Apr 4, 2010

287

224

• Nov 29, 2011

• #1

I recently had a question. What segment of the population is most likely to spend money online? I think this kind of information can help create better facebook campaigns.

Does anyone know of any research on this?

Like are 20-30 year olds more likely to buy? How about 40-50? Men/women?

How likely are teenagers to buy?

I know it depends on the niche, but there must be some facts as to who is most likely to spend money online.

 

I

Isis

Junior Member

Mar 19, 2007

120

28

• Nov 29, 2011

• #2

I think I have read it is the 40 - 50 years old group because they have the most money.

Seniors buy a lot too.

College kids and divorced women are the brokest people in the world.

 

O

Obso1e7e

Newbie

Mar 22, 2011

13

2

• Nov 29, 2011

• #3

I think it rather depends on what items you are talking about. I would imagine however that the 30-50 crowd has the most money and is the most comfortable online. I know many over 50 fear the idea of giving out personal information on the internet, under 30 and you're probably broke. But for low cost items, the 15-30 crowd might be your best bet.

 

J

jacky8

Power Member

Sep 10, 2009

524

78

• Dec 3, 2011

• #4

 

g83ii

Registered Member

Aug 30, 2011

86

5

• Dec 3, 2011

• #5

i think you more or less got it right.
20-30
40-55

contrary to popular beliefs, the stats have shown that teenagers are not likely to buy.
females are a little more likely to make online purchases, as compared to their male counterparts.

 

J

Junkfood00

Elite Member

Sep 13, 2011

1,948

1,341

• Dec 3, 2011

• #6

It depends on the niche you are looking to target, let's say the mobile phones niche, you'll see half the kids holding an iPhone.

 

G

Gametimeson

Newbie

Nov 3, 2011

6

0

• Dec 3, 2011

• #7

FYI that's called a demographic.

 

kokoloko75

Elite Member

Jan 1, 2011

1,627

1,950

• Dec 4, 2011

• #8

I would say men, 20-35.

Beny

 

flx89

Senior Member

Apr 22, 2010

1,158

410

• Dec 4, 2011

• #9

it really depends on the niche. If for example you are in the ringtone niche...your buyers will be less than 30.

If you'r in a niche with health problems...your buyers will be older.