I recently had a question. What segment of the population is most likely to spend money online? I think this kind of information can help create better facebook campaigns. Does anyone know of any research on this? Like are 20-30 year olds more likely to buy? How about 40-50? Men/women? How likely are teenagers to buy? I know it depends on the niche, but there must be some facts as to who is most likely to spend money online.