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Segment of the Population Most Likely to buy Online?

Discussion in 'Making Money' started by joaquin112, Nov 29, 2011.

  1. joaquin112

    joaquin112 Regular Member

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    I recently had a question. What segment of the population is most likely to spend money online? I think this kind of information can help create better facebook campaigns.

    Does anyone know of any research on this?

    Like are 20-30 year olds more likely to buy? How about 40-50? Men/women?

    How likely are teenagers to buy?

    I know it depends on the niche, but there must be some facts as to who is most likely to spend money online.
     
  2. Isis

    Isis Junior Member

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    I think I have read it is the 40 - 50 years old group because they have the most money.

    Seniors buy a lot too.

    College kids and divorced women are the brokest people in the world.
     
  3. Obso1e7e

    Obso1e7e Newbie

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    I think it rather depends on what items you are talking about. I would imagine however that the 30-50 crowd has the most money and is the most comfortable online. I know many over 50 fear the idea of giving out personal information on the internet, under 30 and you're probably broke. But for low cost items, the 15-30 crowd might be your best bet.
     
  4. jacky8

    jacky8 Jr. VIP Jr. VIP Premium Member

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    Like others say, it depends what is being sold, but there are certain factors that make hot audiences easier to identify. People 40 and older generally have a bit more cash to spend, and around that age you're likely to find people who have been online for a long time; also, older people are starting to hit the net a lot more.

    It's a cliché, but largely true, that women are more often impulse buyers, and are therefore likely to spend more online. Men usually focus in on one thing that they either really want or really need. Finally, if you look at the niches where online marketing seems deepest, it tends to be weight loss, healthy eating and other such things, which are more “female” niches.
     
  5. g83ii

    g83ii Registered Member

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    i think you more or less got it right.
    20-30
    40-55

    contrary to popular beliefs, the stats have shown that teenagers are not likely to buy.
    females are a little more likely to make online purchases, as compared to their male counterparts.
     
  6. Junkfood00

    Junkfood00 Elite Member

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    It depends on the niche you are looking to target, let's say the mobile phones niche, you'll see half the kids holding an iPhone.
     
  7. Gametimeson

    Gametimeson Newbie

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    FYI that's called a demographic. ;)
     
  8. kokoloko75

    kokoloko75 Elite Member

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    I would say men, 20-35.

    Beny
     
  9. flx89

    flx89 Senior Member

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    it really depends on the niche. If for example you are in the ringtone niche...your buyers will be less than 30.

    If you'r in a niche with health problems...your buyers will be older.