1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Searching for niche keywords... do you use Broad, Phrase, or Exact Match?!

Discussion in 'White Hat SEO' started by orangeblossoms, Jul 27, 2009.

  1. orangeblossoms

    orangeblossoms Regular Member

    Joined:
    Jun 16, 2009
    Messages:
    228
    Likes Received:
    247
    Using Google Adwords Tool, when you're looking for a high traffic keyword to register a new domain for, do you select ones that have high searches for broad, phrase, or exact match?

    I'm wondering because I registered one that has 110,000 searches a month (broad match), but only 78 for the phrase match, and 58 for exact. Within a week, I am front page Google for the broad match keyword that shows ~9 million search results.

    So broad match = what is important?
     
  2. BlackHatCodeBreaker

    BlackHatCodeBreaker Registered Member

    Joined:
    Jun 7, 2009
    Messages:
    64
    Likes Received:
    28
    Home Page:
    Everything is important - differently
    Exact is most targeted and so each click is usually most valuable for you. Broad is least targetted

    I'll give an example. Let's say you want to sell a poker course. Let's say your KW is "poker course".
    With an exact match you get only people searching for "learn poker". Fewer clicks, but these guys are most valuable for you.
    with a phrase match, you also get those guys, plus guys typing "where can i learn poker" which are great for you, but also someone saying "a year ago i started to learn poker" or "do not learn poker - it is evil", which are of no use for you. So phrase match can be profitable, but bid lower than exact.
    Broad match will get you all these guys, but also people typing "poker learn" (great) and any sentence with both words in it, which might be invaluable. So again - bid lower.
    Also, use negative KWs. For example - if your KW is "poker course" and you bid broad, you can get this "of course, games like poker...
    (people won't search for this, but in content network it may appear), so you'd want to put a negative on "of course" (phrase).I usually bid together on all 3 options, say $0.1 on broad, 0.2 phrase, 0.3 exact

    I hope this helped

    Brad
     
    • Thanks Thanks x 1
  3. leporello

    leporello Newbie

    Joined:
    May 19, 2009
    Messages:
    32
    Likes Received:
    34
    Exact match always. Broad match is really inaccurate. I rank number 1 for a term that has 27000 broad matches and I get less than 200 visits a month.
     
    • Thanks Thanks x 1
  4. Micallef

    Micallef Supreme Member

    Joined:
    Apr 29, 2009
    Messages:
    1,345
    Likes Received:
    1,221
    Occupation:
    SE Manipulator
    Location:
    London, UK
    Home Page:
    Yeah, always exact. Enter your keyword into adwords like this: [keyword]. A lot of the keywords people would naturally think to be goldmines, particularly those prefixed by the word "buy", actually have shockingly few searches per month.
     
    • Thanks Thanks x 1
  5. orangeblossoms

    orangeblossoms Regular Member

    Joined:
    Jun 16, 2009
    Messages:
    228
    Likes Received:
    247
    Thanks guys! Damn and I thought there were so many hot goldmines :rolleyes: Once it ran through exact match, there was nothing. Learn something new everyday :D