Trying to find a name to start a new project and I can't decide. I want it to be free for youtube, twitter, facebook instagram and the .com domain so it looks prettier and everything is the same. I have no idea how CPA works and so on and I think video is the future so im trying to make a youtube channel with ranked videos and the income will basically be the ad revenue. I don't wan to risk the adsense by getting banned because I post the wrong affiliate link or something so I will stick to ad revenue. Anyway, if I choose for example [brand-ish word]+[keyword generic word] is enough? I don't want to go with a super brandish cool name because unfortunately it's too unrealistic that I will ever rank anything. For example: davezshoes.com davez would be the "brandish" name and shoes the generic keyword that may interest me to rank the videos. Is this a safe compromise? Does it have a big negative impact that the keyword word is not the first word? (shoesdavez.com) The problem is as you can see, everytime I do it on that order, it sounds stupid, it looks and sounds cooler when the generic keyword word is the second one. I would also like to know if there is anything else I should take into account or beyond the url name everything else is all about content and keywords for articles? Anyway let me know what you think of this.