When trying to assess the potential market for a niche what tactics do you guys/gals employ to arrive at a realistic figure for the potential volume of traffic to a site. here are some of my thoughts on how these figures can be seriously over inflated. local figures (examples only) keyword = 60,000 buy keyword = 20,000 buy keyword blue = 10,000 buy keyword green = 10,000 what is this keyword = 5,000 buy keyword in my town = 500 So you could look at these figures and presume that there are over 100k local searches per month. However if you then presume that many of these searches are duplication i.e the same person searching for many variations of the same keyword and then you could also presume that a certain % of these searches are performed by IM's checking their rankings (I check hundreds of variations daily so I am sure that many other IM's are checking as well) This could vastly reduce the actual number of real INDIVIDUAL people looking to buy this product/service. So how do you use the data provided by G to arrive at a realistic figure for the amount of actual people looking for this product or service? I am referring to a real product or service for sale and not a MFA site or blog or such but someone with a site selling online. Hope this makes sense?