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Search Volumes v Potential Market

Discussion in 'Black Hat SEO' started by elvis1973, Sep 13, 2011.

  1. elvis1973

    elvis1973 Power Member

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    When trying to assess the potential market for a niche what tactics do you guys/gals employ to arrive at a realistic figure for the potential volume of traffic to a site.

    here are some of my thoughts on how these figures can be seriously over inflated.

    local figures (examples only)

    keyword = 60,000
    buy keyword = 20,000
    buy keyword blue = 10,000
    buy keyword green = 10,000
    what is this keyword = 5,000
    buy keyword in my town = 500

    So you could look at these figures and presume that there are over 100k local searches per month.

    However if you then presume that many of these searches are duplication i.e the same person searching for many variations of the same keyword and then you could also presume that a certain % of these searches are performed by IM's checking their rankings (I check hundreds of variations daily so I am sure that many other IM's are checking as well)

    This could vastly reduce the actual number of real INDIVIDUAL people looking to buy this product/service.

    So how do you use the data provided by G to arrive at a realistic figure for the amount of actual people looking for this product or service?

    I am referring to a real product or service for sale and not a MFA site or blog or such but someone with a site selling online.

    Hope this makes sense?
     
  2. G-S-T

    G-S-T Executive VIP Jr. VIP

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    I would say the safest way to look at it would be to just half the figures. Then anything extra is a bonus for you/the client.

    BTW im from Widnes, small world ey
     
  3. Expertpeon

    Expertpeon Elite Member

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    Longtail buy centric keywords tend to convert the highest in general.
    Not necessarily with the word buy in it, but very specific searches
    Something like "Where can I find Pink Ipads" Converts better than "Ipad"

    But this is really not something someone can teach you ... it's highly evolved instinct like much of marketing.
     
  4. elvis1973

    elvis1973 Power Member

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    Yeah I have pretty much been running with the lowest factors but when they are asking how many sales they will see for their efforts it becomes a little difficult.

    We have the graph and other research to show what % of the traffic you should get from your position in G but the question remains how many searches are actually being performed for the keywords on our list.

    We also know what % the site converts at so the only missing factor is what the potential market is.

    ....widness is not far from me at all.


    Yeah I have been working in a good mix of high/low volume also a good mix of very longtail targeted phrases, but the volumes just seem unrealistic and i don't actually trust the figures that G gives
     
    Last edited: Sep 13, 2011