One of my potential future niche, the google search results are filled with ads (4 ads result come before 1st) . Is that a big problem ?? So normally, if you ranked your site 1st place, you could expect 35% of MS volume per month to your site. When it filled with ads , it decreases dramatically ?? or there are other behavioral factors (users see its a d and skip it) and it should not affect much of expected traffic ? Anyone have info regarding this ?