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Scrubbing what is it?

Discussion in 'CPA' started by digdugg, Jun 20, 2009.

  1. digdugg

    digdugg Junior Member

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    Well just thouht I'd share this nugget of info as I as a newbie recently found out what this was. Scrubbing as explained to me by a few AM's recently is just when they take out shit/fake leads. Like if your email submit gives an invalid email or fakes their info on page 2 then they will be scrubbed out and you won't receive credit. I confused this info with shaving when coming up in the CPA game. Same thing will happen on high paying leads (morgage/insurance quotes for Mickey Mouse at 193 fuck off lane in Lala, CA). Obviously advertisers won't pay for these leads since they are essentially bogus. Hope this helps some people.
     
  2. torched

    torched Junior Member

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    The problem with scrubbing is that it's not just going after bad leads, but good leads too. Most of the time what advertisers do is setup their script to shave 10% of ALL leads no mattter if it looks real or fake, or which affiliate sent it and what traffic sources they use. Then they use that 10% of scrubbed leads as a "bank" to make up for the bad leads, in the end it winds up hurting good and productive affiliates and rewarding bad affiliates.