Schema Questions, what do these do?

blackhat64

Senior Member
Jr. VIP
Joined
May 8, 2022
Messages
999
Reaction score
196
{
"@context": "https://schema.org",
"@Type": "LocalBusiness",
"name": "Business Name Goes Here",
"logo": "https://www.domain.com\/logo.jpg",
"@id": "", <<< can anyone tell me what this is for? i tried googling, there is nothing on it, will this show up on the search page?
"image": <<< can anyone tell me what this is for? i tried googling, there is nothing on it, will this show up on the search page?
"url": "https://www.domain.com",
"telephone": "0001112222",
},

Ty
 
The "@id" property is the biggest hidden and overlooked gem when building schema markup for clients. This is how you interlink schemas together, which is the main reason why Google even released structured data in the first place.

It was just NOT a way to implement a language search engine bots are more familiar with but a way to interlink entities within a property better so search engines can have a much better idea of who your business is all about.
 
what about the Image one?
 
The 'image' schema property should be the url of an image that is relevant to the page. It's the image that will be displayed when you share the link on social media such as Twitter or Facebook.
 
Back
Top