I don't mean literally, but I am scared in the way that will stop me from progressing with my business. I have built a new site in the animal/pet niche, and I want to look after it properly. With all the stories I have been reading, I am scared of building a single backlink because it may cause a penalty in the future, with all the updates. Anyone else like this, or am I just being stupid? Is there any way I can SEO my website with a guarantee that it won't be attacked by Google in the near future? Can a site rank just on authority? Can I build authority without backlinks?