Scaling through recent FB waves — infrastructure matters more than ever

Over the past few weeks, despite several platform checks, scaling has still been possible when the infrastructure is built correctly.


Accounts with solid history, clean activity patterns, and controlled budget ramps have remained stable, even during recent waves.
Once the foundation is strong, scaling feels far more predictable instead of reactive.


Curious how other media buyers are structuring their setups to keep performance stable while continuing to scale?

Right now, the only way to scale up is by increasing the number of ad accounts. This is the most reliable and sustainable strategy because, if one account gets blocked, your ad spend is reduced by, say, 10%, rather than 100% if your only ad account were blocked.