I need someone to help me to find how a page have most of his posts viral with over 500,000 likes at times despite the page having only 40,000 likes .. i just cannot understand it, can someone help ?
It's not very surprising, really.
A page's total number of likes is irrelevant in these situations. If a photo/post is being shared by users, then a sort of avalanche effect follow, because each share will make the post visible to a couple of hundred other people. If the post is really interesting, it wouldn't be strange for a couple hundreds thousand people to share it, and many of those will also like it.
I once remember seeing a young girl who had posted a video singing an Adele song, which had 300,000 shares. That's how "viral" works mate.
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