1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Save A Lion Cub, tigers and bears oh my!! Non profit charity

Discussion in 'BlackHat Lounge' started by IAMAZEME, Apr 21, 2013.

  1. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    Hi guys. I recently took on a client free of charge. The client in question is a wildlife refuge for big cats and other exotic animals. They have over 150 big cats like Siberian lynx, Canada lynx, bobcat, lions, tigers, leopards, cougars and sand cats. They also have a variety of monkeys, bears, birds, alligators and crocodiles etc. You name it they probably have it.

    The amazing thing about this ZOO other than it saving all these animals from slaughter is that it is a living memorial to family members who have passed away. Alot of them victims being from drunk drivers. The actual park was created in the memory of the founders brother who was tragically killed in a drunk driving accident.

    They are currently making 0 from donations online and other products and merchandise the offer. I spoke to them about their online presence and after hearing the entire story of the park I decided to take this job up free of charge.

    My dilemma is I never pushed a nonprofit. I know donations should be the angle (i.e. adopy a lion, bear cub) etc.


    **COOL this park has ligers and even taligers. Which is my understanding they have 3 of 6 in the whole world.

    So guys any ideas on how to help this charity out!! I know if BHW pulls together we can make a real difference. Im not asking for money or anything like that just some ideas.

    Im sure if we get pull together we can get one of the liger or tiger sanctuaries dedicated to BHW and its memebers.

    Thx for the time and advice guys!

    LETS MAKE A DIFFERENCE

    http://bit.ly/15xVCgk
     
    • Thanks Thanks x 7
  2. BLIXX

    BLIXX Regular Member

    Joined:
    Mar 26, 2012
    Messages:
    384
    Likes Received:
    488
    Location:
    Location, Location.
    That's pretty awesome, OP. Google grants could help get the donations rolling in.
     
  3. nightbat

    nightbat Regular Member

    Joined:
    May 24, 2010
    Messages:
    304
    Likes Received:
    210
    Occupation:
    Magician
    Location:
    Ici!
    I would love to see BHW members pitch in and make this happen.

    I greatly appreciate what you're doing. Thanks and Rep+ given.

     
  4. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    Thanks Blixx and NightBat. I will check out google grants now!
     
  5. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    really BHW? Def expected better feed back
     
    • Thanks Thanks x 1
  6. Black.Star

    Black.Star Junior Member

    Joined:
    Oct 4, 2011
    Messages:
    185
    Likes Received:
    1,028
    Occupation:
    IT security specialist
    Location:
    Europe
    You also plan on redoing the website?

    The site is definitely not bad (means. i have seen worse) but I could be alot smoother and easier to look at.
    For example I needed some time to find various tabs. The frontpage could also feature a gallery or something like that (you wanted ideas, right?) because I could imagine cute animal pictures to work quite well to attract donations etc.

    Also, since we are in the prime time of social media... I am not an expert on that but certain people on facebook dig cute animals...
    In addition just the usual SEO ofcourse. I dont know how the searchengine traffic is for charity sites so it might be better to first focus on the site appearance and try to get non SE traffic (hence why I was talking about facebook). This is just some really quick ideas I had and I gonna try to look over the site in more details later on when I find time for it.
    Since I am not legally allowed to hold a paypal account yet in germany (not 18) I cant really donate that easily.
    But I still gonna try to throw some money in their direction.
     
    • Thanks Thanks x 1
    Last edited: Apr 22, 2013
  7. BLIXX

    BLIXX Regular Member

    Joined:
    Mar 26, 2012
    Messages:
    384
    Likes Received:
    488
    Location:
    Location, Location.
    OP,

    Exactly what responsibilities have you taken on? I'm going to donate money at some point because I love the KEEEE-KEEES; but, I'd enjoy being able to help at a greater depth. To do so, I'd need to know the full extent of your involvement concerning this organisations overall marketing.

    Once again, though, good on you! :)


    B.
     
  8. BLIXX

    BLIXX Regular Member

    Joined:
    Mar 26, 2012
    Messages:
    384
    Likes Received:
    488
    Location:
    Location, Location.
    Don't know quite what you expected amongst this lot.


    P.s. just bumping the thread. ;)
     
  9. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    Think about crowdsourced funding and set up a plan on one of the sites. Get a specific goal, and people will contribute. Put the cats on pinterest, as many photos as possible, but a few a day so they are always being repinned.

    I do websites and SEO, and I will volunteer some time and effort, and my pinterest account to help. Might cost you a backlink though.

    PM me.
     
    • Thanks Thanks x 2
  10. Nigel Farage

    Nigel Farage BANNED BANNED

    Joined:
    Feb 8, 2012
    Messages:
    563
    Likes Received:
    1,495
    The site reminds me of that one bit done by "The Oatmeal", about how a web site developer was hired to revamp this company's http://theoatmeal.com/comics/design_hell, only by the time all the various family members got done with their "input", the site looked worse than when the developer started.

    Meaning, that site is obnoxiously horrible. There ought to be one clear message, mostly photo, about what their message is, and how the person visiting the website can help, and why they should help. All that visual trash does is make the thing look spammy, amateurish and inelegant. Like the people behind the site aren't all that bright. Dumb, back-country, tobacco chewing hicks that are still using AOL dial-up.

    And, maybe that's who they are. But that's not who the people whose donations they are soliciting are, and you need to meet your customers where they are, and not expect them to meet you were you are.

    Donors ARE customers. They are paying for the reasonably reliable belief that there money is going toward the goal to which it was intended, and that there will be some measurable progress toward that goal as a result of that donation.

    If it were me, I would do FULL DISCLOSURE.

    What is full disclosure?

    1) Have the entire budget RIGHT THERE in pie chart form. If there is some kind of affiliate marketing or paid donation services going on, have that right there, right up front.
    2) Ditto for Administrative costs (Staff salary, internet connection, etc...)
    3) All other expense not directly focused on the mission.
    4) Breakdown of mission-focused expenses, such as Vet bills, medicine, food, etc...

    Also, have a tiered donor system, so that major contributors get special recognition. They also get a high-PR backlink back to their website. <--- Pay VERY close attention to that one, btw. There's a lot behind it that I'm not going to describe.

    Give small donors the option to be listed or not, with the amount of their donations, or not. Some might want to, some might not. And you don't want to lose a small donation because someone wanted "A" and they could only get "B".

    Do some research and find out what percentage of the total amount contributed is below a certain level, i.e. "80% of all the money comes from donors that donate $50.00 or less", or whatever, in order to make an informed decision on where to draw the "cut-off lines" for the tiers. Publish this information, so that small donors feel they have an important role, BECAUSE THEY DO. (I think those hypothetical numbers I just gave are in the ballpark. DON'T ignore your small contributors and focus only on the big corporations, as they can change their mind, not donate, and then you've got nothing.)

    Do corporate outreach. Survey similar non-profits and find out who is donating to them. Then go one step further, and find a donor's competitor who does not appear to be donating to anyone, and approach them. "I just thought you might be interested to know that your competitor, "Company X" is donating to the "XYZ animal fund", and would like to give you the opportunity to do something similar, by donating to our organization.

    Note: A corporation is not going to donate to a non-profit that has a website that would embarrass them.

    Find a professional. There is a whole class of people that do nothing but solicit donations for non-profits. You can pay them a percentage of the donations they acquire, or pay them to advise you on what to do and how to do it.
     
    • Thanks Thanks x 4
    Last edited: Apr 23, 2013
  11. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    Wow Nigel, Blixx and Tech thank you guys for stepping up and the ideas.

    Nigel Im definitely going to implement some of your recommendations. Love the full disclosure idea

    Yeah the site is being redesigned as we speak. I know its terrible and there is way to much going on. Going to create a nice landing page that focuses on ticket sales for the park and donations and sponsorship.

    Anyone have any recommendations on someone to hire for this?
     
  12. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    bump for a cause
     
  13. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    You might want to split the attraction part of the website and the donation side into two websites.

    I am guessing here, so anyone with pertinent marketing experience can chime in with better information..

    I would think that if you want corporate donations, you need a more dignified platform than a web site built to attract the family outing crowd.

    In my opinion, you need to at least pull the funding into a sub domain and treat it like a second site.

    Make this sub domain site about the work done at the attraction, and the other one about the attraction itself. While the original site will promote the family park, this site will focus on the cats, preservation, education, etc, because people who support these causes will seek them out.

    As the sites age, they can feed each other traffic, and link juice.

    BTW, Any members of this forum who need content can make a blog post about them, and toss them a link.(hint, hint).
     
    • Thanks Thanks x 1
  14. Nigel Farage

    Nigel Farage BANNED BANNED

    Joined:
    Feb 8, 2012
    Messages:
    563
    Likes Received:
    1,495
    Okay well since you are still looking I also think that some thought needs to be given about "the message" and how you are going to present it. As the site is now, it appears to be a for-profit zoo. A business, catering to families, somewhat smarmy, like a circus, carnival or freak show.

    Yet your OP describes it as a "non-profit" which has other connotations, such as "animal rescue", conservation, education, etc....

    Note, these two "images" cannot exist in the same business at the same time. You cannot get people to feel morally/socially good about "donating" money to a for-profit carnival, in order to help the midget business owner make the payment on his corvette, or his house boat. They exist at opposite ends of the spectrum. The current message is also something that corporate donors are going to avoid.

    However, if one of the objectives of the business is to attract "just folks" to physically come to the location, pay something at the gate and get something in return, you can't ignore that either, and only focus your message to prospective donors. Some kind of compromise is going to have to be worked out between these two messages, or you present a hard-contrasted message of "both" (which IMO is unworkable, but maybe not).

    Before making this decision, I'd want to see a pie chart showing gross income and use that as a guide. If it's 90/10 one way or the other, then that should give some guidance on how much of one message (or another) you should focus on. However, if it's 50/50, that says something else.
     
    • Thanks Thanks x 1
  15. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    TY Techxan. Im agree Im trying to find the right format to take. I was thinking a lander with donations and park ticket sales. Simple and sweet
     
  16. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    I do not believe this will bring you nearly the results you are capable of getting. This is not and IM site. Marketers and customers not coming here. The donations will be paltry, the customer base too narrow.

    This site is a sales funnel, it must catch the attention, feed the curiosity, and hook the visitor.

    You need pages about all the different animals, you need to show amenities, you need to showcase the rare cats, you need to give someone a reason to come out of their way to see you, otherwise all you are building is an online billboard.

    You also need to promote this like a local business in your community.

    Nigel's advice above mine is good advice.

    Where is the bulk of the revenue coming from, and is it adequate for your needs.? If not, how much more, at the current rate of visitors and donations, do you need or seek?

    I would venture that the pool of potential visitors at any given point is far smaller than the pool of potential donors.
     
  17. Nigel Farage

    Nigel Farage BANNED BANNED

    Joined:
    Feb 8, 2012
    Messages:
    563
    Likes Received:
    1,495
    This is also really good advice, and will give you a substantial bump for IM purposes. It also opens the door for organizations like groupon, living social etc... This business would be perfect for those venues, as it costs the same to have 400 people in the zoo per day, as it does to have 800. And those venues give good backlinks, and you can backlink those backlinks for pyramidic purposes, as they are durable, long-lasting and highly unlikely to get de-indexed.
     
  18. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    totally understand what your are saying. The park is actually operating at a loss. I am waiting on the data for the pie chart as we speak. However I disagree. They can and do go hand and hand. The way the site is setup is definitely can send mixed messages. However I am running into a roadblock convincing the owner to to completely change the website. I think the best way currently keeping in mind his busiest time of the year coming up is to make a a splash page of sorts but still with enough info to engage the possible donor.

    Although park ticket sales go entirely towards operation cost I personally think building the donation base is the more important of the two.

     
  19. BLIXX

    BLIXX Regular Member

    Joined:
    Mar 26, 2012
    Messages:
    384
    Likes Received:
    488
    Location:
    Location, Location.
    I tend to think you need to get the donations coming in as priority one. Baring that, the site owner is going to be reticent to undergo big changes. Further, the site, while muddled, isn't what I would consider terrible, especially if most of the visitors it is getting have some manner of foreknowledge as to what the thing is all about, and I do imagine that's the case (at least right now).

    You've had plenty of great suggestions regarding the website, so I'll make some other fundraising suggestions (spitballs).
    1.) A "sponsor wall" somewhere conspicuous at the park; at the entry, for example
    2.) Sponsor "levels" (silver, gold, bronze, etc.)
    3.) A sponsor "walkway"; brick pavers with the individual's/company's/foundation's name
    4.) "Sponsor of the month"
    5.) "Jimbo the Tigon is sponsored by x". You could even sell ad space outside of each enclosure
    6.) Call the local news station(s) and get something worked out for branding/awareness
    7.) Think local, local, local, local (as implied above by Techxan)

    All of this, of course, requires gobs of phone time and pavement pounding. It is still a bit unclear to me the full extent to which you've obligated yourself to this non-profit. Just Internet?


    B.
     
  20. IAMAZEME

    IAMAZEME Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 1, 2008
    Messages:
    661
    Likes Received:
    354
    Ty again BLIXX, we have 1,2,5 in effect on our page. proves that its hard to navigate and find.

    local local local everyone is yelling but this is a very small town. Id say less then a few thousand ppl. Im going to hit surrounding cities up with FB ppc and target them. I also plan on putting some packages together where we bus these ppl out from the surrounding. even yelp is nearly nonexistent in this area. I have reached out to a neighboring casino but they have yet to reply.

    Yes my involvement is internet based but im quickly finding out that I will need to do so much more. I have allotted 80% of my time and resources for the next 3 months to this cause. My other projects are taking the back burner and I am focused on this.