I've noticed a lot of vendors have been setting up their pages with video to make their sales pitch. I know that videos like that do have a bit higher conversion rate, as well as also giving extra backlink and promotion power from hosting it on a youtube account. But I've been noticing more and more salespages are using a timer so that nothing but the video shows on the page until the video is over or close to over. At that time the "buy now" button, testimonials, and whatever else are finally displayed below the video frame. I understand the point, you don't want the prospect to skip the presentation because if they go to the order page to soon, they may just decide it's too expensive or something and you lose the sale. But some of these "watch this short video" presentations are anything but short. I read about 10 times faster than the speed the text is being presented in the video. I've usually lost interest and am ready to leave the page (even if I am interested in the topic) long before the video is done. My question is does that really increase conversions? There's an old sales adage that you shouldn't keep trying to make the sale after you've gotten a "yes". Once the customer is ready to buy you need to put an order form in front of them, if you just keep trying to make the sale it's like beating a dead horse and you're likely to turn some of those "yes"es into "nevermind"s. Is it really better for a sales page to hold back the "order now" button until the prospect has watched a twenty minute video (of a text presentation they could have read themselves in a minute)? I'm just wondering what other peoples thoughts are about this.