I met one of the problems in running ads on fb and I want to share for everyone to know. I have setup one campaign ad on camera sports products. I had problems in the target audience and age. it makes my ads reach a lot of people, but could not convert into orders: I was given some advice and I tried to follow it: subdivide the age of eg 21-22; 23-24; 25-26, ... age distribution as small as possible and choose the smaller venues in the city you want to run. Real estate after only 2 hours ngo- I reinstall advertising, there has been a clear transformation - of like- cmt- and share more and I have sold better products. If people want to install in order to run ads, you should pay attention to the broader audience - it will that help you convert better order If you have difficulty facebook just ask here and we can help one another. Maybe I'll help you!