I am almost finished with building a good, useful website for my target audience. I am trying to figure out a way to market it with social media, and one way I am doing that is by giving away stuff valued at $400+ a pop every two weeks. Some ideas to promote: I'm thinking of emailing a large number of bloggers in the niche, let them know the giveaway is going on. Doing a Press Release, PRWeb maybe? Announcing it on Forums Running banner ads for the event Now, how do I milk this whole even for everything it is worth? I'm obviously trying to get links from this, but I also want to entice people to share this on facebook and twitter. If anyone could give me some info on how spread the word through facebook, twitter, etc, I would appreciate the help!