Rule of thumb for engagement?

Chris B

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Jun 29, 2017
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Is there a general rule of thumb for how many likes/comments an account with a certain amount of followers should get? Maybe a certain percentage of its followers?

My account has 1k followers and gets around 200-300 likes per post at the end of the day with 5 or so comments (with the exception of one post that got 100 comments). I know my account is small so this is more variable but is this a good number going forward?
 
You are doing pretty well. Engagement is not linear the bigger the account the less engagement that would be expected. There's articles online that talk about instagram engagement and depending on your amount of followers will tell you how you are doing.
 
engagement-rate_correct.jpg
 
I would say between 5 to 10 percent would be good for this amount.
 
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