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Role of AI in Digital Marketing

Discussion in 'AI - Artificial Intelligence in Digital Marketing' started by Nizam Ali, Mar 5, 2020.

  1. Nizam Ali

    Nizam Ali Newbie

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    What role is AI going to play in Digital Markrting? and In which stage AI is in Digital Marketing Now?
     
  2. alonelywriter

    alonelywriter Jr. VIP Jr. VIP

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    AI already has a major role, Its just most of us Don't know about it :)
    It can be used anywhere..
    Bots that do things for you, comes under AI too I think.
    And Similarly Digital marketing is so simple that Anything can be botted all you need is a good developer
     
  3. Nizam Ali

    Nizam Ali Newbie

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    Hi Alonelywriter,

    How can we face the AI in digital marketing, what are the sources available to update ourself?
     
  4. 0xlhr

    0xlhr Newbie

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    At the end of the day AI is really just statistic and probability theory, and is webbed into many applications on many different levels (sometimes subtly enough it doesn't really feel like AI at all). In digital marketing, this is no exception. Facebook sometimes use it, in part at least, to help dictate to whom, when or what ads are displayed. It can easily be used in combination with other things like collaborative filtering methods (which nowadays often AI as well) to find users similar to you that interacted with ads, and then display those ads to you, for example. I imagine it's largely used in those kinds of ways. Or it can be used to help predict the success of an ad, before that ad in ran, perhaps.

    In terms of AI creating their own ads, and then adjusting its ad design based on what's working and what's not, is something that's no doubt being experimented with in various ways (and used now in a sense as alluded to above). But I don't think that's necessarily a negative, or something to worry about. Things like that will inevitably end up as a feature for advertisers to use and is no replacement for human artistic creativity.
     
  5. Holdentot_Accfarm

    Holdentot_Accfarm Registered Member Marketplace seller

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    I am excited thinking about AI and marketing. But unfortunately, I still do not use AI in my routing or strategic tasks.
    I would love to give a try to any AI tool but simply cannot find anything useful and for reasonable price.
     
  6. obyindia

    obyindia Newbie

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    With AI innovation, advertisers can spot microtrends and even anticipate patterns. They would then be able to settle on vital choices about where they designate their financial limits and who they target. Thus, brands can diminish computerized publicizing waste and guarantee that their spend conveys the most ideal outcomes
     
  7. FrostPepe

    FrostPepe Junior Member

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    AI in digital marketing is already taking place for paid media like optimizing your campaigns based on AI-based rules