Session Title: Holiday hacking with Shopping Campaigns Session Description: Product Ads are a proven success (Pictures! With your search ad!) and Shopping Campaigns offer smarter, more streamlined back-end management that translates into better ROI, improved reporting and a more friendly interface. In this session you will learn: 1. Best practices for setting up Shopping Campaigns on Bing ads 2. Key holiday tips for Shopping Campaign optimization 3. The evolution of Shopping Campaigns within the ecommerce world More about Richard here.