I have couple of keywords that are about 1300-1600 searches per month (USA is about 720) that have EMD available. I want them to be a review type of sites with links to amazon. The competition is amazon, ebay etc other online giants. Can I beat them with EMD and good optimization or are they too difficult and money/time consuming for a noob? The online shops often don't have the exact kw in title, url, description but they sometimes have PR 3-4. They have like keyword2keyword1 in title but the search term is keyword1keyword2 or they have the keyword but in plural.