Ok, so I had many successes with ranking to top 3 on G, but I also observe than it's easy to be outranked by someone who made a goal out of beating you up So, I would like to learn the art of reverse engineering competitors. - What tools do you use? - what is the fastest process? Here is an example of one of my competitors (he beats me not on the main domain that looks fine to me) but on some deep pages that look awfully spamy - full of text ads! And i have no idea how as no links seem to point to that particular page. Here is the site an example of the page (not my keywords, but similar template): Anybody up for challenge?