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Revamping a web site, how to do it right

Discussion in 'White Hat SEO' started by Techxan, Jan 4, 2012.

  1. Techxan

    Techxan Elite Member

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    I have a product review site that I have had for a while. It is PR 1 has some backlinks, and is auto posted every few days with WP robot. Mostly amazon products and articles culled from article directories. I have been letting it accumulate domain age while other projects were being finished, and now I want to either develop this site or sell it.

    I am in the process of moving to a different hosting account, and was thinking of just moving the domain, forget about the old WordPress installation, and re-vamp the site from the ground up. New WordPress installation, new theme, dump the old content, more original posts and much less auto posting.

    I am trying to figure out which is best, restore the old site completely and just use the new plan from now on, or forget the old content and start over with the new plan?

    There is not really any theme to the site as is it is, it is a generic Hot Product Review site (mostly electronics and technology related stuff) and it does not really hit any keywords to speak of, even though it has a lot of posts indexed.

    Which way should I go? If I start over, do I need to put in a permanent redirect for all the old pages I drop? There are no backlinks to speak of, and the domain is a couple of years old. Traffic is less than 1000 uniques a month.

    If I sell it what is a fair price for a PR 1, no Google problems, 1070 pages indexed, home page PR1, internal pages PR n/a, 2 year old domain that is not making any money?

    As always, thanks for all your help and advice. Here I get the truth, no hype. Wish I had found this site sooner.
     
  2. MonoPuff

    MonoPuff Junior Member

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    A lot of the benefit of having aged domains is there are a lot of pages indexed and getting traffic. Since you're not really getting traffic, as long as you produce content along the same lines as the stuff you have on their now, you should be able to get a little boost in authority due to the domain age, but the rest would be up to what you do to promote it going forward.


    I would use a plugin that redirects 404s to the main page w/ a permanent redirect if you decide to scrape the old content
     
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  3. makingfastcash22

    makingfastcash22 Senior Member

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    I just did this today.

    I deleted 12000 posts and used a redirect plugin to make the links that are indexed and now missing go to a new AOM store for now.

    I will be redoing the blog this time without wpr.
     
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  4. Techxan

    Techxan Elite Member

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    What is an AOM store, if you don't mind me asking?
     
    Last edited: Jan 4, 2012
  5. makingfastcash22

    makingfastcash22 Senior Member

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    AOM is Associate-O-Matic

    It is a script that makes amazon sites.
     
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  6. GangsterProfit

    GangsterProfit Junior Member

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    For a PR1 you're not going to get more than like $30 if there's no real backlinks or money coming in, but I wouldn't delete the content unless there's a real reason, because that's probably tied into why you're a PR1, with internal pagerank playing some part.

    Sounds like you don't know what you really want to do to monetize it though which is the bigger problem. Once you know what monetization strategy you want you'll know the right move to make. But generally you don't want to delete content, especially indexed content, unless you have a serious reason to.
     
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