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[Results of Experiment] Method to Get Guest Posts

Discussion in 'Black Hat SEO' started by MatthewGraham, Feb 24, 2017.

  1. MatthewGraham

    MatthewGraham Regular Member

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    Guest posts are, in theory, one of the best link building methods. They are:
    • Natural
    • Drive real traffic
    • Have low risk of being penalized
    • Diverse between domains
    In practice, guest posts can end up failing to meet those expectations.

    Problems
    Problem 1
    Marketplace guest post sellers often give out PBNs that are passed off as guest posts. This is a problem because these fake guest posts tend to
    1. Have no real traffic
    2. Have a risk of being spam-y, which comes with a higher risk of penalties

    Go to Fiverr, the marketplace on BlackHatWorld, or anywhere else you can find guest posts and you'll see these kinds of misleading services.

    Problem 2
    Webmasters don't reply to guest post offers. Getting real guest posts can be hard.

    If you run a website, you probably get frequent (daily, weekly, maybe even hourly) messages from robots and $2 per hour VAs asking if they can make a totally high quality guest post on your website. Like basically everyone else, you probably file these requests directly into the garbage.

    So if you're the one looking for guest posts, how can you actually get in contact with webmasters?

    Solution/Premise

    Make blog owners come to you.

    Instead of contacting web masters with spam-y emails or getting some questionable marketing agency to make """"guest posts""" for you, convince writers and contractors who happen to have blogs (or who write for blogs) to make money posting on their own websites.

    Basically, make job postings targeted toward writers and other professionals who happen to have blogs who want to do a quick job. You can do this by making job postings in the content writing sections of job sites looking for people who happen to have blogs instead of marketing agencies or random webmasters.

    This post is based on experimenting with this strategy over around two months.

    Example Job Posting

    Below is an example a job post using this strategy. Instead of being posted and designed as a job posting under something like Advertising/Marketing --> SEO, it is posted under Writing --> Content Writing or similar. You could also try posting it in different categories, like if you want tech blogs you could try posting something like this in the programming job section.

    Do You Have a Personal Blog/Website? Get Paid to Post on Your Own Blog or Website!
    Do you have a personal blog or website? Many writers also have their own personal blogs where they showcase their work, recruit clients, or otherwise promote themselves.

    It has been shown that websites that have more content get more traffic. More traffic to your personal blog will get you more clients and sales.

    For this job, you'll create an article for your personal blog or website. It can be on anything you want The article should include a link somewhere in the first paragraph of the post to a domain that we will provide to you.

    If interested, send us a link to the blog(s) that you run. If you run multiple websites, you can accept this job multiple times and get paid multiple times.

    *** If you have a [niche]-related website or blog, we are particularly interested in working with you --- (other niches also considered) ***


    And this generic reply was used to reply to contractor bids:

    Thanks for applying. Yes, we would be interested in an article on your website/blog. Job would be to include one or more of these links in a relevant and natural way. This is the link to include:
    [link(s) here]

    Use one of these (or something similar) as the anchor text for the link (the text that you click on that is a hyperlink):
    [keywords here]

    The article should be about writing, college, education, or otherwise related to the content on the website linked to.

    The article that it is included in should be original. 250-1000 words ideally. Maybe a few images. Some flexibility with length/content and where the link is included.

    Based on our review of the value of a link and article on your website, the amount that can be paid is $[amount] USD (per website/domain)

    Verify that you are interested and we'll fund the contract.


    How Much to Pay

    If you offer this kind of job on a site like Upwork, people are eager to take you up on the job. People want to get started and get good reviews on their profiles, and will jump at the opportunity to write a short blog post on some random topic. Experimented with offering $5, $10, $20, and $50 per post and largely saw no difference in the quality of applicants (on Upwork).

    Pros
    • You know with confidence that the post will be on a real blog or website
    • Lower cost -- When you work directly with bloggers, there is no markup from marketers. Webmaters also often greatly undervalue links from their websites, especially if they don't focus on SEO.
    • Higher chance of actually getting a post live than if you contact people through their blog's contact form
    • Webmasters will often offer to write the content with this method, depending on how you pitch the offer (like as above)
    Cons
    • Need to sift through low-quality blogs -- "Hey I just started a blog yesterday it has a coming soon page and lorem ipsum text can I still apply????"
    • Link juice can be limited -- websites often have limited links build to them (which is why you have to sift through many websites)
    • Process is time consuming
    • Even if blogs have decent metrics and are super legit, the can still have minimal relevant traffic

    Did It Work?

    Somewhat.

    Ended up with some decent links, like:
    • Highly niche related
    • DA 79
    • PA 30
    • TF and CF ~20
    • Natural content, flows well, link makes sense, will pass any manual audits
    • $5 for the link
    That was of course after sifting through many other applications from low-quality writers and contractors.

    Conclusions

    This method of finding guest posts can help you find a few Diamonds in the Rough (TM).
    [​IMG]

    If you need guest posts NOW, it is a weaker option, since you might have to sort through a number of applications until you find good post options.

    Overall, this is a decent method of supplementing link building. You'll want to support it with other link building projects as well.

    Anyway, I hope this thread was helpful to other BHW posters. Feel free to share some other guest posting strategies in the comments.

    TL;DR: Make a job post on a site to hire contractors, but instead of posting an advertisement targeting SEO agencies, advertise in the content writing section and be like "hey I bet a bunch of you have blogs, so if you have a blog I'll pay you to post on your own blog"
     
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    Last edited: Feb 24, 2017
  2. terrycody

    terrycody Supreme Member

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    Indeed this is really helpful! Outside of box thinking and solid long term way to do linkbuilding, good share!
     
  3. Milton khan

    Milton khan Newbie

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  4. MatthewGraham

    MatthewGraham Regular Member

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    What? Please clarify what you are asking.
     
  5. MatthewGraham

    MatthewGraham Regular Member

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    What exactly do you want?
     
  6. XxUnivaxX

    XxUnivaxX Jr. VIP Jr. VIP

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  7. ritafairclough

    ritafairclough Regular Member

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    Thanks for posting this, looks a great idea! - I have always found guest posting a really hard link building tactic to master.

    My question, do you think random blog posts on unrelated blogs to your own website may look a little spammy?

    Thanks
     
  8. MatthewGraham

    MatthewGraham Regular Member

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    It depends. Would really recommend looking at it on a case by case basis.

    There is usually some way to make it make sense. If you hire some contractor to do it for you, they tend to be like "just throw something together that is basically just a summary of the website," whereas if you actually have real different websites and writers, they will put more effort into having it actually make sense (generally). For example, if you want to link to an article about fitness on an education niche site, the post could be about PE classes for students. There is usually some kind of crossover between niches to make the link be natural.

    For this method, you always have the chance to review the blogs and websites before offering funding for a post, so if there is something that you think would not make sense, you can choose not to pay for that guest post.