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Restoring the balance between anchor text of external links

Discussion in 'Black Hat SEO' started by nanograph, May 3, 2017.

  1. nanograph

    nanograph Newbie

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    In past 2 years, we've created so many links using same keywords related to our business in general as anchor text, but few links pertaining to our brand/domain name. Now we believe google considers most of these links as spam and this leads to poor results in SERP (second to the fifth page in 2 years).

    Now we consider three ways to restore the balance between these links:

    1- Creating new links with brand/domain anchor text.
    2- Purchasing links with brand/domain anchor text from sites like Fiverr.
    3- Disavowing current links in Google.
    Deleting these links is not an option as they are widespread through the web.

    Which one is better? If there is a better way please let me know.
     
  2. djp371

    djp371 Elite Member

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    You can check Google Search Console to verify your penalties. If you have been penalized, you can disavow those links but make sure those are bad links. Also, if you are going to create or build links make sure it comes out naturally. Try to build quality links.