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responsive vs separate mobile site debate

Discussion in 'Black Hat SEO' started by theseodude, Apr 29, 2013.

  1. theseodude

    theseodude Regular Member

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    Hello

    been doing research on various forums and I can't find a straight answer to this. Can you guys help settle this debate?

    I want to make a site that would look good on desktop computers, tablets, and smart phones. I dont know if I should do it using a responsive template, or if I should have a subdomain for mobile devices (m.website.com)

    which one is better in terms of seo?
     
  2. ginasims

    ginasims Jr. VIP Jr. VIP Premium Member

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    I guess it depends on your site. Are you using wp? I've seen some great looking HTML 5 responsive templates for wp.
     
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  3. acomoney

    acomoney Registered Member

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    Excellent topic, I was thinking about opening one myself last week! It all boils down to the following in context of mobile vs responsive; if you are aiming purely for SEO a responsive website is better. All the backlinks only point to one domain and there is no issue of duplicate content penalties. However, a mobile website shows better results in terms of performance. Mobile websites load (up to 4 times) faster than their responsive brethren. That being said, this lowers the bounce rate of your user and may generate that extra sale.

    Both have pros and cons and it's not really a "battle". It's deciding which suits your website/strategy the most.
     
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  4. theseodude

    theseodude Regular Member

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    I am not using WP, but I could. are the templates that you are referring to free?
     
  5. ginasims

    ginasims Jr. VIP Jr. VIP Premium Member

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    I think "Brrrilliant" looks great. There's is another one I really liked but I will have to do some looking to find it.
    [h=1][/h]
     
  6. the_demon

    the_demon Jr. Executive VIP

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    I would advise you to utilize a sub domain:

    m.my-website.com <-- I personally prefer to use M as opposed to MOBILE as it's shorter and easier to type in on a mobile device.

    I would then use responsive design on the mobile version to fit all various mobile devices. Ideally, you should also use desktop responsive design as well. This will allow you to have a universal adaptive site to meet specific needs.

    Why not just use a responsive site design?

    1. Good question. The answer is because you might want to use different images, layouts, icons, menus, etc. All of which have been optimized for a mobile experience, where as, had you used just responsive design your flexibility might be more limited.

    2. It is possible to use a responsive design that can be cross-device compatible and do all that is mentioned above, you'll just need to be more aggressive with device detection and use conditional statements in your code to create the best possible experience.

    3. If you want to rank your mobile site differently than your desktop site you can use the site structure segmentation to more carefully optimize your site. For example, you may not want users to land on your desktop for certain queries and on the other hand you might want to have certain keywords only rank for your desktop version of the site.

    4. If you plan to change content up for mobile vs. desktop not using segmentation could potentially cause duplicate content issues. If you are using a mobile sub domain then I would encourage you to canonicalize your web pages. This will allow the search engines to better understand your intent and prevent duplicate pages from ranking and then later getting penalized.
     
    Last edited: Apr 29, 2013
  7. Panther28

    Panther28 Elite Member

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    There are plenty of good responsive sites, i think the age of m. mobile sites is long dead, most people have tablets and smartphones that are just like pc's and their bandwidth is 3g or now even 4g, so find a good responsive and stick to that.
     
  8. WPRipper

    WPRipper Supreme Member

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    Responsive all the way.