If I have a long KW phrase that I want to rank for (say 9 words, see below)(BTW I don' t eat Iguana, but I needed an example, no offense intended to Iguana lovers) the best way to eat iguana jerky while hiking normally we don't make an entire sentence a KW phrase. It was suggested that I should break it up. What would that look like? KW phrase 1 - the best way to eat KW phrase 2 - eat iguana jerky KW phrase 3 - while hiking and then spread that out over a few different links in articles and posts that are off site OR would it look like KW phrase 1 - the best way to eat iguana KW phrase 2 - what to eat while hiking KW phrase 3 - eat iguana jerky (I like this way, but I've been wrong before) I would couple that with some on site seo that shows that exact keyword and then maybe the same words sprinkled all around throughout the article. Normally I target my posts for multiple keywords. So I might have that exact phrase along with 2 or 3 other KW phrases that are exact and let the LSI do the rest.