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REPOSTED: Zso Big Dog Authority Site - Keyword Research Ideas and Why Less is More

Discussion in 'Black Hat SEO' started by Zso, Dec 13, 2013.

  1. Zso


    Nov 18, 2007
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    Many guys asked me to repost this thread. I actually had it removed because I wanted to create a better version of it, time doesn't allow me atm but that would be soon though. Enjoy this one meanwhile I write something better, bigger.

    Leave your suggestions on what you want me to write next and I'll prepare it until Christmas.


    So I've been promising an addition to my latest thread: http://www.blackhatworld.com/blackhat-seo/black-hat-seo/611941-how-create-authority-site-solid-site-foundation.html. Since I'm very busy (lately especially) get ready because we'll be going fast.

    Just a few mentions before starting, don't expect a money making button. I can't expose secrets on a public forum, that will most probably cause some serious business damage for me and some of my friends. That's the reason why I don't offer any consulting services, I'd have to ask big numbers to even teach you something extremely valueable. Just giving you a couple of ideas.

    Let's get down to business.

    I'm pretty aged in this business, worked and connected with plenty of big guys, launched huge sites, launched huge products and what I learned from all this is that you need to choose quality!

    Let me be straight with you, you are going to be out of business if you don't innovate. You have to be strategic, you have to run experiments, you need to always have a thrist for knowdlege because that's the only way you'll be able to know what works and what will work. And by going through all these processes and by gaining knowdlege in your area (websites, SEO whatever is your passion) you'll be able to innovate and bring the next hot thing for your market.

    I've said something about passion right there. The fact is, you've always heard succesful people saying you need to choose what you're passionate about. While that is a big clique used to sell motivational books, it's definetely very true. The best example I can give you is Apple. Steve Jobs had a passion for quality and innovation and that's why Apple is succesful. Check out http://youtu.be/gxo2rGr7Yfg?t=12s (notice how I sent you to a YouTube video that starts at an exact time I choose, that's innovation keeping YouTube at the top).

    You don't have to copy Steve Jobs but the techniques that he has followed over time are the ones that will work for anybody.

    Steve Jobs quote:

    ?Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful... that's what matters to me.?

    [size=+1]If You Choose To Do Quality Then Competition Will Be Irrelevant[/size]

    It's clear by now that I'm addicted to creating high quality products and businesses.

    Websites, apps, books, anything that brings value to people and is of quality. Anything that is useful to people and make them happy or solves their problems. And since I'm having this passion for quality and for building better things, I have no competition. To put it simple, if you look to build better things than everybody else then there isn't going to be any competition for you.

    If my business is about creating an ebook on how to train dogs then I'll make sure I include everything on that topic. I will make sure I have the complete, best and most useful information on the subject, from how to train puppies to how to tell your big dog when to attack.

    So, If you innovate better than Apple, Facebook, Angry Birds or whatever your market leader is then you'll be the leader. Any brand, business or product will die eventually but that will happen only when they stop to innovate and when others will start innovating better than them.

    Pay attention to details. Words, design, structure, functionability. Solve any errors and problems that may exist on your site, and when the visitor acceses your site make sure what he finds is an abundance of great experience, usefulness and joy. This is the difference between succesful and unsuccesful websites.

    Everyone wants to enjoy the finest things so make sure you create that cool thing people will want. Have this approach when building websites and you'll see what true value, quality and success is.

    The most frequent question I've been getting was on how to do keyword research, market research and how to stand out in a competitive market.

    Have I said you should read the previous thread before reading this one? If you haven't already, read that first as it has a good introduction to authority sites, and it also has other tips that might not be here.

    [size=+2]Keyword research[/size]

    While is true you need to be aware of your competition, I don't suggest to create an action plan motivated by your competition. Do you think I will spend time searching and analysing stats with Market Samurai or I'm going to actually find some ideas and topics and then fire up the best content possible (and then promote it)?

    Market Samurai or any other tool can can help to identify a few long tails and keywords and that's why these tools are good (though, I don't use any of them) but anything else is pure garbage. The competition analysis part is so very irrelevant and is not going to make any difference.

    Use http://adwords.google.com/keywordplanner, Google Instant and Google Trends to get ideas on niches and to find hot keywords. Think about broad niches and what people search for, pick a few broad but specific keywords and go from there.

    Twitter is another way to find trending terms. Find out what keywords are hot right now and start writing articles on that.

    Use a few of these phrases and words, I'm sure you figured out how to use them:

    - Problem
    - How to, how do you
    - How does .... work
    - How many/How many times
    - How long
    - Help, help for
    - Easy, easy ways to
    - Instructions, instructions for
    - Should I
    - Can I
    - Guide to
    - Simplified, simple, simplify
    - Quick way to
    - Fast way to
    - How do I

    To develop your niche site even more, one of the simplest ways is to go to blogs, forums, chats and so on regarding the niche topic. Interact with the people there, and ask in what they are interested. Another cool thing you might want to do is to create a few templates to use for sending emails or messages on social networks to relevant people. It can't take you too much, either you hire someone or automate in some way, after a couple of days you'll have to check the email or Facebook profiles for new messages. The comments, problems, complaints and their replies will often give you ideas on how to create a great product, site, guide, article that offers helpful solutions to these issues.

    Learn as much as you can about their concerns and look for solutions, so you can start to become the go-to website for all things to do with your niche.

    Your competition are all visible and you can learn all about them. Remember, don't feel intimidated about them but do study them. Buy all your competition products, read their sites, see what's their approach, read their sales page, become their customer, ask their customers (or check for reviews, see what are the customers most asked questions or most asked features and implement that in your product). The point is to create one better, either is a site or product.

    Then you might wish to go to http://compete.com, http://alexa.com and http://quantcast.com to see more about who is going to the website ? men or women, their ages, income, status and so on.

    Once you've got your niche categorize your main area of interest as a general area, such as pets. Then fine-tune it. For instance, Pets dogs, dog breeds, cocker spaniels, dog training, puppy training. There we go, talking about puppies again ;)

    Research as many online sources as you can to determine how many products you can find related to your niche. Yahoo Answers, About.com, Google Scholar, eHow.com, Askville check out these sources as well. Also look at authority websites in your category of keywords to determine what articles they have, what recommendations they make, links they post and so on. Look for top blogs and different sources, forums, discussion groups. The point is to absorbe everything about your niche, only in this way you'll be able to beat any competition.

    Research directory websites such as DMOZ, see what sites they've got in your niche and study (Basically, steal their keywords) with SEMRush.

    To know who else is targeting your keywords but also to find other related keywords you may want to check them through tools like http://Keywordspy.com and http://semrush.com. As soon as you're more comfortable with your budget, don't be afraid to invest in tools like SEMRush or Ahrefs. Data research tools are worth their money big time, even if you use them a few times a month.

    [size=+1]Other tips on how to find keywords[/size]

    You can use these tips to find keywords and long tails, can be very useful to also find ideas and keywords to include in an article you write.

    Say you got a nice list of keywords, put them all in a notepad. Make two copies, first one add * as prefix, second one add * as suffix. Remember, the keywords are the same.

    Now, go to Google Instant and get each one of the keywords one by one and replace the * with a letter. Our keyword is puppy training, we will want to do these searches on Google:

    a puppy training
    u puppy training
    any letter your keyword

    I picked only the ones that had a few more suggestions. That will get you a nice list of phrases that are searched by actual people and Google suggests that because the phrases are quite popular. Search for a tool that does this task, there might be some I think.

    Another way to find more keywords on your niche is to use Google Multiply keyword lists which can be found on the Keyword Planner page. You'll have there List 1 and List 2, in the first column add the previous phrases I gaved you but these ones as well:

    (besides finding new keywords you can use these for better targeting)


    how to
    where to
    instructions for
    manual to
    guide to
    book to
    program to
    instruction manual
    step by step guide


    for her
    for him
    for children
    for seniors
    for teens
    for mothers
    for fathers
    for working mothers




    for 2013
    father's day
    mother's day




    get rid of
    get help



    So if you put these keywords in the Multiply lists that will find you other keywords, sort them by searches and see what anything else new you've got.

    [size=+1]How To Write Article Titles That Get Clicked[/size]

    - create a hook that get's people attention
    - first words should be one of the SEO keywords, you want to make sure the searches knows 100% the article is highly related to what he is searching
    - use numbers like "Increase your profits by 5 times!", create top 10 lists like "Top 10 Most Watched Christmas Movies".
    - include the words "PHOTOS" "VIDEO"

    Title formula:

    Number (Reason/Ways) (to/why) like "5 Reasons Why Your Site Doesn't Make Money"

    There isn't a number of articles you should have, the more the better. The more articles you have the more keywords and long tails you'll target and eventually rank for so that means more traffic.

    A natural keyword density could be 3% (of total related keywords). Use images, videos (where is needed), provide quality for the user and you'll always be rewarded for doing so.

    Since you've got the keywords, to build the site read my previous thread, no need to talk about it again: http://www.blackhatworld.com/blackhat-seo/black-hat-seo/611941-how-create-authority-site-solid-site-foundation.html

    [size=+2]Why Less is More[/size]

    Many guys have been asking me how do I do my SEO. How I do SEO is quite easy...

    Very easy.

    I'm following the less is more approach, that's how big dogs are doing it. Google is devalueing all kind of links these days but the only type they will not devalue ever is trusted backlinks. The kind of authority links from big sites, local newspapers, Google News sites, authority sites... they can't devalue high trust backlinks because these links are the 1# (and most important) factor that they use in creating their SERPs.

    If you're looking to hit big in this industry, start creating quality from now. You're not going to resist by building links with GSA, that's only to do when you're bored, that's far from making any serious money. Why would anybody prefer 10.000 links beside 5 links... Quality over quantity...

    Once you realize what these backlinks do you'll be like:

    You can have 1 high PR backlink from a very trusted and authority site for $1000 or you can have 10.000 blog comments, automated links that weight nothing.

    These days you can dominate a whole niche with a few backlinks. A niche of $20,000/month with the price of $2000 for a few backlinks, it's a no brainer.

    I'm soon going to launch an ecommerce, this site will start bring profit of $100.000/month for the first 2 months and I'm going to throw PR 8 and PR 7 backlinks for all the big keywords, long tails and buying keywords. The site will outrank Amazon and other ecommerce sites and that's because I will be the single one to have high PR links for that keywords. It can't get easier than that.

    Now you may not have the budget to buy PR 8 backlinks, which is totally fine because you'll get these only when your at some level and also you don't want to have profits of $100.000/month but let's say you're trying to build an authority site to make at least $300-$500/day. Sounds reasonable? Yes, it does. And it sounds easy too, for one that knows what he is doing.

    Here is what you need to do:

    The best way to rank a MNS or rank for low competition keywords with a low budget is by sending emails to niche relevant sites within your niche. Since the competition of your keywords is low, you won't need more than a few backlinks. Say you have a $50 budget, contact small site owners offering them $3 - $10 for a link.

    That and a few relevant comments on niche relevant blogs and you will get the first spot without any doubts.

    Another great way to get high trust links is to do guest posting. Though, there must be a twist - tell the blog owner to not post it as a "Guest Post". You only want a high quality contextual backlink and you want to be discrete about it. Many blog owners will be happy to post a link in change of a good article that gets him traffic (that's when you have to be convincing and "sell" him the reason why he should accept your guest post).

    Paying directories like Yahoo a fee of $300 is well worth the money, that will give you another advantage over the competition since most are cheap and don't know to make smart investments. So, the high quality paid directories are gold. Don't forget about DMOZ, it can take some time to have an editor approve your site but with the right connections you'll be able to get your site listed sooner (search for guys and editors who take care of the DMOZ category your site fits and try to "buy" the listing in some way or another).

    Document sharing sites, these are all having a nice amount of authority and trust. You just need to make an article, make it a PDF and upload to a hig PR doc sharing site and you got a nice backlink that will increase your site's trust. Same with Youtube views and other video sites.

    Reach out to relevant niche sites and ask owners what does he want for a link. Content, money... Be creative, there are people out there that, only if you ask them, will share and add a link for a quality site. Also, look out for people that write on your subject and leave a relevant comment. Besides the link power, if it's a popular blog or forum, you can get some traffic with your comment.

    If you establish yourself as a brand and have knowdlege in conversion rate optimization and other tactics, people will work to make your website popular just like you see with any other big site.


    Less is more.
    Quality over quantity.

    This is why less is more:






    I wish I could give you more content but I just can't have the time to come up with ideas to write on. So let's transform this thread in an AMAA (ask me almost anything). What's the best thing you could do is to ask specific questions and I'll do a complete 300-400 words answer.
    • Thanks Thanks x 27
  2. Retsam5

    Retsam5 Junior Member

    Dec 5, 2011
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    Bookmarked to read on a rainy day.
  3. TheUnborn

    TheUnborn Elite Member

    Feb 21, 2013
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    SEO Consultant
    Home Page:
    Awesome share, glad you post it again,this will help me in building my authority site.
  4. masterjani

    masterjani Jr. VIP Jr. VIP

    May 10, 2011
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    seo professional
    Home Page:
    Nice read mate. Thanks for posting.
  5. phoenix9

    phoenix9 Registered Member

    May 30, 2012
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    Don't worry zso. This share has already been fantastic share. Thanks.
  6. Rokebono

    Rokebono Senior Member

    Jan 28, 2013
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    As expected, awesome share! :)
  7. moonlighsunligh

    moonlighsunligh Jr. VIP Jr. VIP Premium Member

    May 1, 2010
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    Home Page:
    Your guide reminds me of some guides about writing a quality kindle book(Ed Dale Challenge). It is great providing you do have quality content,and i will try to build few such sites or publish few ebooks on kindle using this approach.

    However, lets say I want to build as few as possible BL, or no BL at all. And standard content quality, focused on volume not long tails.

    How would I judge competition for the MNS main keyword to tell if it easier than some other keywords? As an example you can use the standard keyword "maldives all inclusive". I do know that MS is inaccurate, they would be crazy if they provided a real keyword research product for such a low price.
  8. bakxos

    bakxos Regular Member

    Aug 8, 2010
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    I have read your posts and I have learnt one things or two. To be fair though, you do promote your service and that's the main reason you created them. The first one was clearly a pre-sale. I think it's reasonable to have questions like:

    -If you are a big dog with authority assets why on earth would you risk them by selling links?
    -If you have the golden recipe to dominate profitable markets why do you share it with others?

    Well the first thing that comes to mind is that it's bollocks mate (apologies for language, it's only used for emphasis).

    I think that bhw should put an end to self-promoting posts like that. A quick comparison of your threads to the threads PHPBuilt has created for example. He has opened numerous threads that are always a nice read and he has never linked his contribution to a service he is offering.

    • Thanks Thanks x 3
  9. inggik2

    inggik2 Registered Member

    Oct 29, 2008
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    USD / EUR / JPY / IDR
    +1, glad I'm not the only one thinking like that :)
    • Thanks Thanks x 1
  10. raticals75

    raticals75 Regular Member

    Sep 2, 2010
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    Instagram Specialist

    You have to be one of the most helpful guys in this community.

    Thanks for the great info and I wish you luck in all your niches moving forward however I doubt you need it lol
  11. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

    Oct 28, 2011
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  12. benarata

    benarata Junior Member

    Oct 12, 2013
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    I have gained a lot of from reading both PHPBuilt and Zso. However, if I had to put money on one our the other I would bet on The Big Doooooog Zsoooooooo! His keyword research presented above is perfict for fleshing out catigories in an authority site for internal linking. If you read it just as a how to for finding keywords its good but if you take the info and think about it an expand on it is were you start to find diamonds in it.
  13. tubbytimmy1

    tubbytimmy1 Registered Member

    Sep 28, 2013
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    I know from experience Zso is a man of his word.