Currently I have two choices, and I'm kinda confused. Wanna get back to the niche I've neglected for some reason. 1. I already own a domain. Pros: It is an aged domain (3 years old) PR2 + from the very beginning this domain was used by me for this niche. Cons: It is not mykeyword.com or longtailedkeyword.com (but it is easily branded domain, that's why I've registered and used it for one of my businesses). So I can use this domain (to make some changes to its content, make some on-page seo optimization, backlinks, etc etc) 2. Register completely new domain longtailedkeyword.com and start promoting it. Pros: It will definitely contain longtailed keyword in its name (cool for seo and rankings) Cons: it will be a new domain (not aged, no PR, nothing). What would you personally go for? Also, if I choose to register a new domain, there's no exact longtailedkeyword.com/org/net name - how would you go then, register longtailedkeyword101.com, longtailedkeywordpros.com, longtailedkeywordtips.com or whatsoever? (I mean, if longtailedkeyword.com is not available, would you go for dashes (long-tailed-keyword.com), numbers (longtailedkeyword101.com) or adding another word to longtailedkeyword.com (longtailedkeywordtips.com)?