I'd like to share a story in which I learned a nice little gem about marketing. I was shopping the other day and came upon the shampoo aisle. I don't have a regular shampoo and usually just get whatever it is I feel like buying. The first bottle I saw was "Refreshing Waterfall Mist" The images burst forth into my mind. I was so relaxed, the sun was shining, all was well. Refreshing Waterfall Mist? Now THAT'S what I want. I didn't hesitate to choose that shampoo. The feeling that "Refreshing Waterfall Mist" gave me influenced my purchasing decision. Did you get the moral? Because I'm not going to spell it out. Just thought I'd share this nonsense before I went to bed.