Redirecting a Authority .it domain to an english site

manu_1992

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So, i have bought a .it expired domain (previous content was in italian) which is linked by dozens of Very high Italian authority sites.
I want to redirect it to my site (English). Both sites content is related to each other. Should i redirect it or refrain from it?
Thanks
 
Well, having in mind that with the latest Google update, they are fighting also against expired domains, I'm not sure you want to go that route at this period, especially with 1 language site to 2nd language.
 
Well, having in mind that with the latest Google update, they are fighting also against expired domains, I'm not sure you want to go that route at this period, especially with 1 language site to 2nd language
is it a safe bet by Posting about 30-40 articles on the site and then linking to my site and some other authority blogs? Will this be counted as a PBN? I don't want to use it as a link farm
 
is it a safe bet by Posting about 30-40 articles on the site and then linking to my site and some other authority blogs? Will this be counted as a PBN? I don't want to use it as a link farm

Check this: Under "Expired domain abuse"

https://blog.google/products/search/google-search-update-march-2024/
Also:

https://developers.google.com/search/blog/2024/03/core-update-spam-policies
I think you can build an article at a time, but not in a hurry, slowly, very slowly, and of course, do not point to your site for now, because again, it's too early to draw any conclusions.

Read these 2 articles, and you will already get an idea in which direction to go, or not.

Feel free to ask any questions ;)
 
Redirecting a high-authority .it domain to your English site can be a solid move. If the .it domain has content that's highly relevant to your English site, you might want to gradually introduce English content or create bilingual pages to serve as a bridge. This way, you leverage the domain's authority without risking a sharp user bounce due to unexpected language changes. Seen it work well when handled carefully.
 
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