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Redesign of awful, but insanely ranked website.

Discussion in 'White Hat SEO' started by thiagoc, Aug 24, 2012.

  1. thiagoc

    thiagoc Newbie

    Joined:
    Feb 16, 2012
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    Greeting BHW Members,

    Situation: I need to redesign a website (because of low conversion rate).

    Problem 1: The website is ranked second keyword with 93% competition rate, altough there is no aparent reason for that (no backlinks, No title or domain, no page rank, domain age is almost th e same as competitors.)

    Problem 2: The website is really badly made, no unique css file, lots of tables, no content dynamcally inserted.

    What do you suggest, for a full site reconstruction without loosing rank?
    Maybe some kind of redirect or full page warning?