Recovery Strategy for Site Penalise By March 2023, 2024 Update and Helpful Content Update

ravinder3790

Newbie
Apr 22, 2021
26
6
Hi Readers,

I am working on a website (URL: https://www.ssbtosuccess.com/ ) for which I am experiencing a major problem related the traffic. My website traffic is strongly affected by March 2023 Core update, Helpful Content update and now March 2024 Broad Update. Please check the screenshot below.

1710121150538.png

In March 2023, my organic traffic was 5000 which has dipped to 500 after March 2024 update.

I am not doing any link building since day 1. My only focus is to create content that serves the readers need.

I want to know what steps should I prefer from core level to recover from the Helpful Content Update and Core Update.

Thanks for reading.
 
looks like the September and October 2023 updates got you. I don't remember what those updates did, but you can check this list to see if you can identify the causes and fix them:
https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history
Also, I'm noticing that (after those updates) you have lost roughly 40% of your keywords (and most of the traffic) while still having 60% of keywords ranking. This tells me that your best ranking keywords / pages got penalized, while the rest of the site is untouched. Which - based on my noticing of previous updates and recoveries - means that updating the content that lost rankings might help it recover.

At least that's what I'm seeing based on the limited info we have from the screenshot, if you need a more in-depth analysis you need to perform it yourself or hire someone to look into it
 
I am not doing any link building since day 1.
This is enough of a big mistake. If you want your website to be on the safe side, you should be investing heavily into link building. Right now, recovering may or may not happen but you should invest some in link building.
 
I have hardly 5-10 content written with AI; the rest 400+ articles are handwritten.
Why did you mix both ? Keep separate site to test AI strategies ? All the hard work went to waste as you mixed both AI and handwritten. Still everything is not gone, remove the AI posts and keep adding good content on the site. You may regain the traffic by next update.
 
looks like the September and October 2023 updates got you. I don't remember what those updates did, but you can check this list to see if you can identify the causes and fix them:
https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history
Also, I'm noticing that (after those updates) you have lost roughly 40% of your keywords (and most of the traffic) while still having 60% of keywords ranking. This tells me that your best ranking keywords / pages got penalized, while the rest of the site is untouched. Which - based on my noticing of previous updates and recoveries - means that updating the content that lost rankings might help it recover.

At least that's what I'm seeing based on the limited info we have from the screenshot, if you need a more in-depth analysis you need to perform it yourself or hire someone to look into it
In september, it was helpful contnt update and in october it was core update.You will see that in March 2023 and March 2024 (now) also the website has seen significant downfall, which were also the broad alogorithm updates.

But i got your point. The focus should be on Link Building and improving content with keywords for which I have lost the rankings.
 
This is enough of a big mistake. If you want your website to be on the safe side, you should be investing heavily into link building. Right now, recovering may or may not happen but you should invest some in link building.
I planning to start with moderate quality links like good quality directories, business listings. Then I will move forward to guest posting, infographic posting. If require I will then upgrade to Digital PR.

Is there any recommendation for this?
 
I strongly recommend you to build good quality hand written backlinks in regular intervals with your region specific traffic and try to remove ai content or modify ai content according to your relevant niche. while building backlinks go with guest post ,niche edit in large scale and with less amount of pbn's. build your links with dripfeed method and maintain your website in regular intervals.
 
I planning to start with moderate quality links like good quality directories, business listings. Then I will move forward to guest posting, infographic posting. If require I will then upgrade to Digital PR.

Is there any recommendation for this?
Directories don't work anymore. Try building guest posts, PBNs, or Web 2.0.
 
Hi Readers,

I am working on a website (URL: https://www.ssbtosuccess.com/ ) for which I am experiencing a major problem related the traffic. My website traffic is strongly affected by March 2023 Core update, Helpful Content update and now March 2024 Broad Update. Please check the screenshot below.

View attachment 328213
In March 2023, my organic traffic was 5000 which has dipped to 500 after March 2024 update.

I am not doing any link building since day 1. My only focus is to create content that serves the readers need.

I want to know what steps should I prefer from core level to recover from the Helpful Content Update and Core Update.

Thanks for reading.

What is the situation at the moment? What are the things you followed to recover your site? I'm also facing the situation at the moment, so please update...
 
It might be quite hard to rank without a backlink, and while the majority suggested building a backlink, I'd assume that over the years you might or must have gained some backlinks. Since you haven't been building links for this project, I'd first audit the BL profile to see what's been gained. Access them and decide whether to keep them or disavow them if they look spammy.

If this is a local business, listing and directory links (local citations) are still important.

Accessing your situation would give direction on what strategy to use. The ratio of AI contents to handwritten articles is very low, based on the information provided by you.

I'd look at other issues the website might be facing to see if this has to do with AI content.

The majority of website owners affected by HCU updates with AI articles claim their website's HW to AI is about 70:30 on average.
 
There have been a tremendous amount of websites that show that same traffic pattern.

From what I've seen and heard on Reddit, one effective way to recover is to continue publishing content with a strict focus on search intent.

Search intent is just a fancy way of saying, "Do you deliver the content that people are actually looking for and expect when they use one keyword instead of another?"

Wrap your head around this, reverse-engineer your competitors, and come up with something better.

By doing so, you will be able to put together enough content that can survive Google's updates and bring your site back to life.

Of course, if you have low-quality content and that's what got dinged by Google, you might want to start deleting those or improving their quality using the quality guidelines that I just described above.
 
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