Recover Traffic After a Google Penalty

alec5 said:

What is a website audit?

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Website audit, in this case, means a deep analysis of your site to identify the possible reasons why Google applied penalties or lowered your rankings. It looks at things like content quality, spammy backlinks, technical issues, indexing problems, and overall compliance with Google’s guidelines.

You can’t fix what you don’t understand - and an audit helps uncover the root causes before making any changes.

You can start by fixing the root cause (spammy links, thin content, or any other issue).

Then submit a reconsideration request when everything is fixed.

Then, at last, you can focus on HQ content and clean backlinks.

Do remember, Recovery will be slow, but it is possible!

Start by identifying the exact reason for the penalty using Google Search Console, then fix the issues and submit a reconsideration request—also focus on building clean, high-quality backlinks.

as almost everyone said, it depends, but removing the spam/harmful backlinks is a good point to start. also, check your content for plagiarism, spam, and ai content.