The usual "seobloggerbullshit" is out there (seobythesea on the forefront or the "google may do this or that" scheme"... ) or ". Today, it’s important to focus on readers and not SEO." authoritysitebullshitposts and the "google hates" gobble.... But any of you got some real hands on experience of reciprocal linking? eg: you have a abc.com/links page. and on this site, you "trade" links to partners in your niche (!). They, on the same case, trade link back on their xyz.com/links site to you. however, in that case, there is a authority leverage, as their site (!) is much stronger..