So I understand the basic idea that if site A links to site B, then Google invalidates the value of both backlinks. But then everyone understands that internal backlinks exist and transfer juice. So juice can transfer from page to page within a site. But if juice transfers from page to page, then what if: Site A, page 1 links to Site B, page 2, and Site B, page 1 links to Site A page 2. A1---->B2 A2<----B1 Ideally, the attempt at illustration above would show: A1 B1 A2 B2 With the relationships drawn-out in a criss-cross "X" for clarity. Is this considered "reciprocal backlinking", or would this architecture work?