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Reciprocal Backlinks Question

Discussion in 'White Hat SEO' started by Nigel Farage, Aug 5, 2013.

  1. Nigel Farage

    Nigel Farage BANNED BANNED

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    So I understand the basic idea that if site A links to site B, then Google invalidates the value of both backlinks. But then everyone understands that internal backlinks exist and transfer juice. So juice can transfer from page to page within a site.

    But if juice transfers from page to page, then what if:

    Site A, page 1 links to Site B, page 2, and Site B, page 1 links to Site A page 2.

    A1---->B2
    A2<----B1

    Ideally, the attempt at illustration above would show:

    A1 B1
    A2 B2

    With the relationships drawn-out in a criss-cross "X" for clarity.

    Is this considered "reciprocal backlinking", or would this architecture work?
     
  2. Endire

    Endire Elite Member Premium Member

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    Nigel,

    If there are two sites that happen to have reciprocal links to one another, those links aren't automatically discounted. In fact, even if there were more than one link they would still stand. It isn't really the presence of a reciprocal link (or one that would appear that way) that gets webmasters into trouble. It's the presence of a clear pattern where it's obvious a webmaster is using reciprocal linking in an abusive way.
    For example if you were to start a website two days ago and all of a sudden you had 3,000 reciprocal links (that perhaps were of low quality anyway) attached to your site, that would look suspicious and would probably be discredited. On the other hand if you had a site that was 7 years old and you had that many links that were built over that time period, then that would not look so suspicious and Google would probably give credit to all those links assuming all other things were equal.
    So in answer to your question, it doesn't matter if you link page 1 to page 10 and page 10 back to page 1 or criss cross them or make them stand on their head. What matters is a deceptive pattern that is easily recognizable.

    There is a similar conversation in this thread,

    http://productforums.google.com/forum/#!topic/webmasters/9UDlAVE8MnY

    Best,

    Shawn
     
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  3. Nigel Farage

    Nigel Farage BANNED BANNED

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    Thanks Shawn. I always appreciate your substantive answers. I also lurk and sometimes post in googleproductforums; one of the best sources of SEO information outside of BHW.