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Received An Unnatural Links Message On WMT - Traffic Has Significantly Dropped - EMD

Discussion in 'White Hat SEO' started by JustRipIt, Dec 3, 2012.

  1. JustRipIt

    JustRipIt Junior Member

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    Hi All,

    I have an EMD that TANKED last week :banghead:

    To give some bearings to our situation here is some info:

    We have been building lots of naked hyperlinks, non-keyword optimized links, deep links, social signals, no-follows, various extensions, various link types, various IPs, used post-panda on-page SEO best practices, etc, etc. We have done everything by the book. There was just no way this domain was going to get hit (especially since I didn't build a single link with our EMD keyword as the anchor text).

    Then comes a variable. It is our SEO vendor. I should have caught on to these guys long time ago and now it's too late. They thought they were being smart by building hundreds of high pr backlinks using our EMD keyword :rocketwho


    They had been doing this for past 8 weeks. And just last week I got the "unnatural links" message on WMT. Next day ALL RANKINGS GONE! ALL TRAFFIC GONE! ALL WORK GONE! :wt:


    I am almost certain that this is an EMD penalty because the only best practice we didn't deploy was that stupid vendor and their EMD keyword optimized backlinks.


    Can anyone please give ideas on how to bounce back from an EMD penalty? And also, does this seem like an EMD penalty?

    Right now our website is nowhere to be found on Google for any keywords, not even our EMD keyword (which it was naturally ranking for). If you type our entire URL into the Google search bar like example.com, only then does our domain show up.

    So as I mentioned, any advice would help, any service would be great, I have the $$$ if you have the ideas.

    Please let's get a good discussion thread going here that will be helpful to all community members.

    Let's figure this shit out cuz otherwise I'm going to get FIRED!!!!!!!:AR15firin
     
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  2. whynotmakeit

    whynotmakeit Power Member

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    I feel for you man. My story is much the same :-( Looking forward to a solution
     
  3. JustRipIt

    JustRipIt Junior Member

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    Yeah, the moral of the story here is never share the SEO space for your client with another vendor....If they screw up, it's both your asses on the chopping block!
     
  4. pg8806

    pg8806 Registered Member

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    The first thing you could try is heavily de-optimizing the on-page seo. Check your keyword density and knock it down..a lot. The problem is that it's probably going to take some time for you to see any changes.

    Does the other vendor have the ability to remove the links they built? If they do, try to get them to remove those links. If they don't, recovery might be a bit difficult. Unfortunately I've experienced a very similar situation where I hired "seo experts" to handle my linking and they totally f'd up one of my best sites.
     
  5. BlackSeng

    BlackSeng Jr. VIP Jr. VIP

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    My story was quite similar.

    I have a site that was banking $1,000 PER DAY.
    The site dropped 2 positions down... my fucking greed and fear took over my rational thinking, I made a Press Release blast, bookmarking blast, and built more links at a higher rate to my money site.

    Site dropped to 20-30+ in rank... then DEINDEXED.
     
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  6. Hinkys

    Hinkys Jr. VIP Jr. VIP

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    Well if you're sure it was your SEO provider get a new one and try to normalize your anchor text as much as you can. Get someone to do 60%+ naked url. And start adding new content. Content, content, content, you won't receive a penalty for too much of that.

    I've analyzed loads of sites that have too much of their domain name as anchor text but they rank no problem since they always even more naked URL.

    You should just keep doing what you were doing +content minus the SEO provider. Easy peasy.

    Either that or be a disavow tool whore (jk) :D
     
  7. JustRipIt

    JustRipIt Junior Member

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    Hey Guys thanks for the input.

    @PG886 - That is a good idea, I didn't even think to mess around with the on-page SEO. Will look into that.

    @BlackSeng - $1,000 per day! That is GNARLY! Has it come back? Or gone forever?

    @Hinkeys - I hope you are right...I will keep doing what I am doing and diversify anchor text like a mother!


    Still no changes. I will keep reporting back here if anything comes up. In the meantime, anyone please feel to chime in with your advice. Thanks!
     
  8. proweb

    proweb Regular Member

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    That sucks. Normally, when a site gets slapped its easier to start from scratch and then re-build than it is to recover the site.

    These are the two ways I would recover a site:

    1) Determine what caused the unnatural links penalty and fix it.
    # link velocity - Keep your link velocity the same/slightly increasing for 60-90 days
    # over-optimization of a particular keyword - Increase your anchor text diversity
    # only getting links on high PR sites - Get some links on some relevant sites regardless of PR

    Etc. etc.

    2) Contact Google for a reconsideration
    I would remove all the links that appeared unnatural by contacting all the websites and asking them to remove the links. Keep a record of the websites you contacted and then use Google's Disavow tool to remove all the links from websites that didn't read your email.

    A week or two after you use Google's disavow tool, email Google for a reconsideration request and say that your partner hired an SEO team without your permission and supply Google with the email records of all the websites you contacted to remove your links and also supply the list of websites you removed using the disavow tool. Show Google that you are making reasonable efforts to improve the health of your website and they may decide to lift the penalty.

    Good luck.
     
  9. cocococo

    cocococo Senior Member

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    Do not diversify your anchor, listen to what hinkey said, signup to ahrefs and majestic seo and analyze the culprit keyword, see how many links goes to it, then build brand phrases to balance out the culprit phrase. Again do not seo any new phrases just focus on the brand phrases only
     
  10. JustRipIt

    JustRipIt Junior Member

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    @ProWeb - That is terrible advise, I ain't no snitch bitch! I ain't sending Googy no links!

    @cococo - Interesting, can you elaborate? I'm confused by what you mean because Hinky says to diversify anchor text but you say "Do not diversify your anchor."
     
  11. cocococo

    cocococo Senior Member

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    hinkey said 60 percent naked url, which is rightly so, but I would say focus only on brand phrases, naked url the lot, stay away from building links to new phrases, go to ahrefs, and majestic seo and analyze your backlink profile.

    You will see which phrases get the highest links towards it., All you need to do is to balance your profile out by taking this route below. example

    http://www.blackhatworld.com
    http://www.blackhatworld.com/
    www.blackhatworld.com
    www.blackhatworld.com/
    blackhatworld.com
    blackhatworld.com/
    blackhatworld
    black hat world

    That alone should occupy you, make sure all links you build now goes to those phrases above, and balance out the other phrases that causes the penalty
     
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  12. SEOLair

    SEOLair Regular Member

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    If you were building tons of varied anchor text and naked URL links like you said, the vendor wouldn't have screwed up the anchor text diversity that bad. The only way is if they were pushing TONS of high PR links or you weren't building that many other anchors.
     
  13. JustRipIt

    JustRipIt Junior Member

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    @cococo - Thanks, good stuff, I will take action on this.

    @SEOLair - I was building tons, but I think the vendor was building like PR 4+ backlinks which really tripped some flags. I mean I did too but the thing is my anchor text wasn't EMD keyword optimized.
     
  14. JustRipIt

    JustRipIt Junior Member

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    Update:

    SEOLair - They built 1/3 of total backlink profile as EMD keyword optimized....There is no doubt about it, they fucked me!
     
  15. proweb

    proweb Regular Member

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    If you don't White Hat advice don't post in the White Hat thread...

    Anyway, there is no perfect ratio of anchor texts. I would recommend you see what the average anchor text diversity is of the top 10 sites ranking for the keyword you're targeting and then make sure your backlink diversity falls within the same ratios. Obviously Google likes the ratios for the top 10 sites, otherwise they wouldn't be ranking (of course I'm not saying this is the only ranking metric).

    Also when fixing your backlink diversity, try to keep your link building velocity the same. If you were building 100 links/week previously, don't start building 100 links a day to try to lift the penalty faster.
     
  16. cocococo

    cocococo Senior Member

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    Well the deed is done, so stop beating yourself over it, do what's be advised to you, or create a new site and stick to a good link profile.
     
  17. JustRipIt

    JustRipIt Junior Member

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    Hey ProWeb,

    Sorry I don't mean to get ancy, but when people advise to connect with Googy it really pisses me off whether its Black or Whitehat.

    I appreciate your input. What you say makes perfect sense. I will definitely maintain link velocity and act like nothing has happened. On top of that, I will completely dilute the anchor ratio. 99% of links will be non-keyword optimized. And I might even adjust some on-page parameters to make it less optimized.

    Thanks!
     
  18. JustRipIt

    JustRipIt Junior Member

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    @cococo

    I hear ya man! The deed is done, sealed and buried!

    I will take yours and many others advice and have thought out my plan of action and will implement starting today.

    I will turn this thread into a case study on resurrecting my site and post all my findings as they come (so long as thread doesn't get closed).
     
  19. Asterixpro

    Asterixpro Junior Member

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    @JustRipIt: The way I've helped 4 of my clients in your exact spot is this:

    1. Remove the suspect links,
    2. Check your site for any over-optimization, tone that shit down.
    3. Check your site up in MajesticSEO, Your link acquisition rate is as important as cleaning up the offending links, keep this rate going.
    4. How diversified are your anchors? (I like to mix up the naked links like cocococo explains).
    5. Closely inspect what your content development was before your penalization, increase it but don't go crazy, the focus should be in high quality content that you can peddle in old-school linkbuilding.

    I hope this helps,
     
  20. Hinkys

    Hinkys Jr. VIP Jr. VIP

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    Yes this is all good but his brand name is his domain name. And since his domain name is an EMD phrase, he shouldn't be building any more links with it. If he built links using "black hat world" that would be the same phrase that got him the penalty in the first place.
    Just focus on naked URL and focus mostly on the url that you get when you copy - paste your URL from the browser. (For BHW this would be http://www.blackhatworld.com)

    This one should be most represented. Then followed by other variations + your brand name (in this case your EMD) which you already have enough.

    I know this sucks but keep your head together and be consistent. For example if you were averaging 30 links per day (combining your own link building + the SEO service) don't start building 100 links per day. Same goes with everything else, add more content but don't start droping 5 articles a day if you were doing 2 articles per week until now.

    If all your data would be represented in a graph, you don't want any spikes.

    You could also start slowly introducing social signals if you haven't already.
     
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