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Rebuttal "i have to much business"

Discussion in 'BlackHat Lounge' started by Jonnn, May 15, 2019.

  1. Jonnn

    Jonnn Jr. VIP Jr. VIP

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    i got 4 sales people on the phone that reach out cold calling clients for new marketing
    fb ads, social media asap

    the most annoying thing 60% business owners respond is that
    they have to much business to need to market

    which is such a dumb rebuttal

    so what i have my guys respond back with is that
    iwhen your busy its the best time to market so the current business you have starts to slow down you dont let off the gas.

    wanted to know if you guys have similar rebuttals or what you say get around this
     
  2. RenegadeX

    RenegadeX Registered Member

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    Some businesses do have a lot of business or enough that they can't handle anymore.
    Not every local business needs more customers.

    Some like to stay small and do not want to grow.

    It also depends on the niche you've chosen for your clients.
     
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  3. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

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    "they have to much business to need to market"

    Some will be in the position, others have zero interest in your offering and a few say that because it is better than saying ' we are on the bones of our arse and cannot afford to spend anything'.

    I've always found it's cheaper and easier to upsell to existing clients than to pull new ones onboard.
     
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  4. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    If a recession ever hits, and you lose 40% of your business, it's better to have more business.

    So let's say they have 100 customers right now, losing 40% means they have 60 remaining. Let's say your marketing doubled their customers to 200, and they lost 40%, that'd be 120 customers that have stayed on.

    You can try telling them that they are naive if they think that a future recession can't put them in trouble if they get complacent. Doesn't work on everyone though.
     
  5. BloodyNinja

    BloodyNinja Power Member

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    In the majority of cases the reason they say this is they don't trust you. Fix this problem and you will get a sale. Hint: case studies.
     
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  6. Harlet

    Harlet Newbie

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    You're ignoring the situation where the business owner is actually aware of what they need and can't afford the resources to take care of 200 customers when their max is 100 right now so what the fuck does it matter. Of course there are situations like what you are trying to say, too, but most businesses have a "max-capacity" stage and if you contact them during one of those times then you're SOL many businesses run on word of mouth and have to turn even referred customers away at times. You simply move on and leave them with a good impression so maybe when times aren't so good you can revisit. Keep their contact and see how they're doing in a few months.
     
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  7. bp1291

    bp1291 Junior Member

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    I call this the "move on and forget" method. Simply forget that "no thanks" phone call, and move on to the next call. Business is always somewhere to be found.
     
  8. OlafRustle

    OlafRustle Junior Member

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    Everyone knows Coca Cola, it is available in every store, in every country in the world except maybe one or two and still they spent millions on advertising. Because there is never enough. If you hit capacity you expand and this way you survive and thrive. The "I have enough customers" line is very narrow thinking...
     
  9. Jonnn

    Jonnn Jr. VIP Jr. VIP

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    i like this one best one yet
     
  10. Harlet

    Harlet Newbie

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    Apples and oranges. Coca Cola is an established brand who can afford to spend whateverthefuck on advertising because they will essentially forever be in a growth stage. Local businesses are not. Not every business can afford to lose money to advertising when what they need is a new developer to add X feature or they're going to lose Y clients. Real businesses have to make sacrifices and pinch pennies. What's the point of having more customers if you are in the sweet spot where you'd have to bring on a new tech and pay his salary to even be able to take on one new client? And it's rarely that simple, usually you're looking at a situation with multiple staff members to support a new workload which means they are gonna have to get a huge ROI to justify those advertising expenses.

    Now imagine they've already gone through a few BHW shills who are using their hard earned dollars to support learning how to even do their job aka the people who post and say they got their first client now "how do I do IM I've never looked at a computer before help"

    Suddenly advertising isn't looking so good when their word of mouth customers are keeping them busy and happy
     
  11. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    Like I said, it depends on the business owner and their needs.

    Some people say they have enough business because they don't want to do more work, rather than being at capacity. My response was only geared towards those who were comfortable with the amount of work they've done.

    If they are at capacity and don't want to hire more people or build out their infrastructure, that's a tougher sale.
     
  12. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    @OlafRustle and @Jonnn, you both are either young or have worked govt jobs or something secluded. Most small businesses are limited by resources, for example, staff. They hire anyone they can get their hands on. You can never find enough qualified mechanics or electricians and it's becoming harder to do so. What are you going to do with more HVAC customers when your staff are already busy enough with existing work? You can't just magically scale. You need trucks and more importantly, you need qualified people in those trucks.

    Anyways - Why don't you the convo off by asking where his business is limited?

    @Harlet had some solid advice.
     
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  13. tziahs

    tziahs Junior Member

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    Most small businesses don't even have the resources to do basic marketing. Especially when the economic climate in the country is unstable. Not every business is in a prosperous country with a solid legal system. If we talk only about the USA, Canada, UK and the Western World, there are a lot of possibilities for growth:
    - start up programs
    - customized bank loans
    - government incentives
    - venture capital companies willing to invest in your business
    - finding reliable business partners with the same vision and skills
    ... and so on and here we can talk about MARKETING (including digital marketing)
    In poorer countries, you don't even have a reliable pool of skilled workers, unclear taxes, poor infrastructure and corruption.
    Just making ends meet is a success in itself.