Reasons behind Google’s latest AdSense Ad Limit Policy shift! Google recently reviewed its AdSense Ad limit policy, what followed was the announcement that it was getting rid of the restriction which it once had placed on the amount adverts which publishers were allowed to place on a single page. Gone with the Old, In with the New According to the WayBack machine, it is clearly evident that the revised policy once read that on each page Ad sense publishers were only allowed to place: Up to only 3 AdSense as content units Up to 3 link units Up to two search boxes In addition to all of the above, publishers were also not allowed to place more than a single large advert per page. A large unit in herein being in reference to any ad unit whose size was similar to the 300x600 format or any other Ad size which has comparable dimensions. In Google’s new placement policies, the ad limit per page has completely been scrapped off. It has since been replaced with a sectioned titled valuable inventory. This new section serves to caution webmasters from letting the overall amount of ads on any page exceed the amount of actual content. The section goes ahead to state that in the event that this provision is violated, then the search engine would automatically limit or better yet disable ads that are served on the page right until all of the necessary changes have been made. An Overview of the Reasons behind the Removal of Google’s AdSense Ad Limit Looking back, Google’s previous Ad limit policy has been effect for a long while now. As a matter of fact, the company has not reviewed its policy since the rise of mobile. Below is an overview of some of the reasons which necessitated the scrapping of the AdSense ad limit policy. They include: a. Improving Web Content – this is the main reason for the review of the AdSense policy. The policy shift aims to help create and even better balance between quality content and online advertising. Simply put, this policy shift should be viewed as an effort by the search engine to improve the quality of online content and not anything else. b. Encouraging the test of new ads units by publishers - in an effort to coincide with the rise of mobile, Google has chosen to introduce new and extremely mobile friendly ad units. However, since rolling out this, advertisers have been noted as being extremely hesitant in testing out the new Ad units for the simple fact that they are not yet willing to give up any ad units they already have in place. c. Keeping Advertisers Happy According to reports many of the companies which are paying for advertising privileges keep raising concerns that they are not getting maximum return on investment especially if publishers are not utilizing the ads in place. Just so you are aware, publishers are a crucial component of online advertising. This is because in the event that publishers do not display the ads chances are companies would be least likely to pay for advertising. Google considers this as a partnership with its publishers hence the reason it allows them to even further monetize their content while at the same exact time making sure that it keeps advertisers happy. Will Publishers now start going Overboard with Ads? Since at the moment, there is not a single official defined limit on the amount of ads which can be placed on a single page, there are concerns as to whether publishers might start abusing this newly provided ad privilege. Just so you are aware, it is still within a publisher’s best interest not to go overboard as far as ads are concerned reason being it would only serve to further degrade the user experience increasing cases of online audiences abandoning web pages without notice (something which would greatly curtail publisher’s ability to monetize). In addition to all of the above, it is important to understand the fact that even though there isn’t an exact limit on the amount of ads which can be used on a page, it is imperative to still have a perfect balance between original content and Adverts. Simply put, putting up an excess amount of ads can still lead to the violation of Google’s Ad implementation policies which still stand and when violated can easily result into the search engine completely disabling the ads in question.