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Real Life Example of How You Can Make an eCommerce Site That Pays You Decent Cash

Discussion in 'Making Money' started by BassTrackerBoats, May 5, 2015.

  1. issorc

    issorc Senior Member

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    Mind sharing how much you sold it for and how much revenue it generated when you sold it? Great share anyways, although it's already two years old. First time I stumbled upon this thread :)
     
  2. Stackz

    Stackz Jr. VIP Jr. VIP

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    Lol, it's already been two years!


    This thread/method is such a gold mine yet extremely underrated. Deserves a big bump! This has been my bread and butter ever since, and yes it still works in 2019 :D Thank you @BassTrackerBoats
     
  3. armur

    armur Jr. VIP Jr. VIP

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    Wow. Thanks for bumping this thread @tglr. Definitely has a goldmine of info that is going to be super useful for an e-com site owner like me.

    I've been working on my site's SEO for around 6 months now and it's been kind of hit and miss. I've thrown a lot of HQ manual outreach guest post links on the category and tag pages but somehow only my individual product pages rank for the keywords that I target. From my site's analytics, I see that if people land on the product pages directly through the SERPs, they either like it and click through to check out other products, etc. or they simply bounce back to the SERPs from the product page.

    I see most competitors and even some big e-com sites adding plenty of content on their category and tag pages to try and rank those pages instead of the product pages which big G naturally tends to prefer over the category and tag pages. The approach also seems sensible since people looking to buy golf shirts would prefer to land in a page that displays a good collection of golf shirts and click through to the one that they like rather than land in a product page that only displays one golf shirt. Taking cue from this, I've started adding keyword rich descriptions of 400-1000 words on all the category and tag pages. Not sure how it'll turn out and impact the SERP rankings though.

    @tglr and @BassTrackerBoats If you don't mind, can I pm you my store's link? I am pretty new to IM and could definitely use your feedback on the site's structure and on page.
     
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  4. BassTrackerBoats

    BassTrackerBoats Marketplace Mod, Jr Exec, Jr Vip Staff Member Moderator Jr. VIP

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    Here are some more tips.

    1) You are on the right track building out your category pages as that is part of how you want to silo your site. Keep it closer to 1K and not close to 400 words though. The more decent content with LSI KWs the better.

    2) Interlink the products in those categories. If you have a category called golf shirts and are selling mens shirts, women's shirts, fancy golf shirts etc, interlink those product with one another.

    3) Use long tailed KWs on your product pages also. If you have a man's golf shirt that has stripes, add in yellow golf shirt with blue stripes and use the <strong> tag on it. People search for specific things online often and you can take advantage of that by not only ranking for golf shirts but specific looking ones.

    4) Keep searching out products and keep adding them and be sure to make the description on the longer end as opposed to a paragraph. Content matters a lot when it comes to Google liking your site.

    5) Images - I'm not sure I shared this on this thread but Image SEO matters. I've shared my thoughts here on that - http://ypick.me/using-image-seo-to-rank-a-web-site/

    6) Backlink to your category pages, your product pages and your images once they are optimized.

    There you go!
     
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  5. jsalima

    jsalima Regular Member

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    Thank you for this quick and concise guide.
    I will be working on this shortly and maybe will do a journey thread :)
    Bookmarked for sure,,,,,

    Cheers =)
     
  6. Doctor Sleep

    Doctor Sleep Jr. VIP Jr. VIP

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  7. Doctor Sleep

    Doctor Sleep Jr. VIP Jr. VIP

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    Is this possible if I have a store in Shopify platform?
     
  8. Jonnn

    Jonnn Jr. VIP Jr. VIP

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    awesome write up i plan to launch a ecommerce nuke build 10 sites different niches using fb ads creating my own video ads i got a sony 7iii and insta child acc method
     
  9. Stackz

    Stackz Jr. VIP Jr. VIP

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    Well BSB already replied and covered everything, but yes category pages for main keywords like "Golf T-Shirts", "Golf Shorts", "Golf Jackets". Product pages can be long tail like "Blue [Brand Name] Golf Jacket in Polyester" or something.

    Like BSB said, I would also do a lot more than 400 words. I try to have 1000-2500 words on category pages depending on the competition. You can hide a big chunk of text in accordions if it too much/long. Link building straight to these categories too.

    Of course do proper keyword research for each category/other page you want to rank. I have a feeling a lot of people seem to miss this crucial detail.

    I prefer showing 3x "Similar products" under each product in the category, so they interlink and "spread the link juice", I think that's similar to what BSB said with "Interlink the products in those categories."

    And a blog part can't hurt to write some blog posts/news about the niche in question and link to the main money category pages. But I guess it depends on the ecommerce/niche.

    EDIT: Oh, and adding 1000-2500 words of content on category pages works well on adult tube sites too. Just saying. :p
     
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  10. BassTrackerBoats

    BassTrackerBoats Marketplace Mod, Jr Exec, Jr Vip Staff Member Moderator Jr. VIP

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  11. redarrow

    redarrow Elite Member

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  12. Stackz

    Stackz Jr. VIP Jr. VIP

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    I learnt from the best! ;)

    -

    I forgot to add earlier regarding having a blog part on your site. This way you can target non-buyer keywords but still get some extra sales. Take the camping niche, if I rank with a blog post for "How to setup a tent" or something, then link to my own tent-category on the ecommerce part.

    Mysite.com/blog/how-to-setup-tent linking to Mysite.com/shop/tents

    This gives some link juice to your category page, and people who are looking up how to setup a tent might also purchase a new one (from your shop). Maybe persuade them in the blog post about how your tent is easier to setup?

    Sure, it's lower conversion rate on those blog posts compared to ranking category pages, but hey, why not both?

    Another example; Say you are selling bikes, also write blog posts like "What type of bike do I need?", "Best Bike Brands in 2019", "Best Bikes for City Streets" etc etc, and once again, link to the bikes on your own ecommerce. This might seem obvious, I don't know, but better share than not.

    PS. Also get backlinks to these blog posts.
     
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    Last edited: May 17, 2019
  13. LuckyGirl9334

    LuckyGirl9334 Jr. VIP Jr. VIP

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    Question on building out the category page descriptions. Do you write it like you would an article or is it just describing the overall product group? Can you put links from your category description to some of the products in that category or even to your blog posts without penalty? I'm an SEO newb obviously. lol
     
  14. Stackz

    Stackz Jr. VIP Jr. VIP

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    Not sure who you're asking (probably BSB), but I will reply from my own experience :p

    I don't write them as a blog posts, but yes, more describing the overall product group. Depends on the products/niche though.

    Well, the category pages already feature the products, so they are already linked? I don't see why you need to link to the products again in the text? And I wouldn't link out from a category page to a blog post, but the other way around instead.

    But that's just my opinions and what has worked for me.
     
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  15. Akash Mondal

    Akash Mondal Senior Member

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    Thank you sir @BassTrackerBoats for this awesome guide and @tglr for some valuable input.
    My question to sir @BassTrackerBoats about
    01) Backlink- Should I backlink the whole categories page where I listed all categories of my site or an individual/single category ?? Same question for tags pages also. Should I backlink the whole tags page where I listed all tags of my site or an individual/single tag ??
    02) Interlinking- How to effectively interlink one category to another category page..?? Also, should I give the link no-follow tag or do-follow tag..??
    03) Using keyword- Should I use the main keyword for that category page as to name the category page itself..?? Suppose, I have 1100 total keywords for that individual category. So, should I use all those 1100 keywords in the description of that category, or I should use 2-3 keywords in every post of that category..?? So, it's like 550 post x 2 keywords = 1100 total keywords.
    04) Images- How much it's reasonable to use the main keyword of a post as 'Alt text' for the image of that specific post..?? Also, suppose, if I have more than one image for a specific post, should I use same 'Alt text' for all those images, or mixing things up with some LSI texts..??

    How to backlink all images at once..?? Because suppose if I have 2K+ images it'll very hectic to backlinking each image one by one..

    Let us know your valuable input sir @BassTrackerBoats ..
     
  16. LuckyGirl9334

    LuckyGirl9334 Jr. VIP Jr. VIP

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    @tglr
    Hey, Thanks! I was probably overthinking it a bit.

    Yes, my categories have all products of 1 type listed in each, and I have the products interlinked with each other, categories, my root domain, and any other relevant articles.
    I just thought since I have the real estate available in my category pages, I'd figure out a way to use them to my advantage. I don't really have much for my category descriptions at this point and am hoping this will help a bit with rankings once I get it right. Since I am new to all this, I'm still working my way through the minefield that is Google.

    I have found a few articles that give a bigger picture of category description but don't know of any relevant examples to guide me a bit.

    Thanks for the helpful info!
     
  17. Stackz

    Stackz Jr. VIP Jr. VIP

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    No problem at all, glad I could help. Sounds like the interlinking is done well.

    Yes, definitely add more content to the descriptions. What I did on some themes was to install a Wordpress plugin that allows you to add HTML to the description. This way you can add proper formatting, H2/H3 tags and so on. Or, add shortcodes for even further design if your theme allows it. I wouldn't just paste 1000 words straight in the description without H2/H3 etc.

    Flatsome theme for ecommerces is great in this perspective, as it has 2 slots for each category page. I added H1 + subtitle in the top content, and the rest in the bottom content (underneath the products). Also check out your competitors and how much content they have. One niche I jumped into had about 4 competitors with absolutely 0 content. Adding 1000 words and some backlinks and page #1 wasn't hard. What I'm saying is, add more and better content than your competitors. I try to explain the whole subject as a whole. Features/How it works/Why choose your site/how you can help/whatever whatever. On some sites I've added a FAQ about the products as a whole to cover some more questions about the product. Good for longtail and just getting some more content in there. Can look odd though depending on what you're selling I guess.

    About not seeing any examples, what exactly is it you want to see? Design layout? I could possibly PM you a screenshot of one of mine if you want.

    I know you asked BSB, but I'll just chime in my 2 cents (again) anyway while I'm at it replying to the above. One of your questions even touch on something I'm about to test today :D Hopefully BSB will pop in soon (and correct my ass).

    1. What page is listing all categories? A custom page or your homepage? How is your SILO/permalinks setup? Example.com/main-category/? Either way, yes you can build backlinks to any page, but I would focus on the actual category page that you want to rank (aside from homepage of course). But it is, as far as I have tested, good to point links to all types of pages on your site (while homepage being the main). I feel like a lot of people just send them to homepage. This is worth a read.

    Tag pages too, sure. But don't overdo it either I'd say, so it doesn't look unnatural. If you inner link properly from your homepage it will flow to your category pages anyway. I list or link to my category pages in some type of way from my homepage, aside from the main menu. "H2: Popular Categories:" and list them under for example, straight on the homepage.

    Again, any page can get backlinks. Your about and contact pages too. With that said, you don't need to blast them with 100s of links. This is a great guide, I would read this as well. Answers most of your questions + Anchor ratios between homepage and inner pages.

    2. I personally interlink some category pages to others, it depends. I was actually just about to link from a not so important category page to a main one to see if it can push up from spot #3 without adding more backlinks. My main competitor links out to 2-3 main category pages from other category pages in the content.. and owns #1 on many keywords. But yeah, depends if it makes sense or not. If it makes sense, why not? Hard to say without seeing/knowing how your site is setup exactly. It might look odd depending on the niche too. You're in the adult one if I'm not mistaken. Are you showing breadcrumbs in the header on the category page? Also, are your category pages first level pages?

    3. If your category is "Fishing Poles" then I would personally have that as the category name, yes. And in the H1 which I'd have in the header on the category page, above the products (duh). Wordpress by default shows something like "Archive: " prefix I think, get rid of that. Flatsome theme can handle it too by the way. And some adult premium themes, if that's your area.

    4. I personally add longtails in the image alt texts, specifically ones that I missed in the content. Take the "fishing pole" example again, something like "premium fishing pole made with oak" or whatever it could be, haha. And yes, use different LSI keywords on different images. Try to include what the image actually is showing so it makes sense, I guess. I'm not 100% on images though, so I don't want to say for sure. I think BSBs guide covered it all though.


    PS. Just based on my experiences and what works for me/my sites. Hopefully BSB can shed some light as I'm sure I might be wrong on something, but hopefully it at least points you in the right direction.
     
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  18. armur

    armur Jr. VIP Jr. VIP

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    Thanks for explaining everything superbly @BassTrackerBoats and @tglr

    I do go for long-tails in the product pages. However, I add them to the Product Page titles and H1s like 'Blue and Black Striped Golf Shirt'. I often fear that I might venture into keyword cannibalization because I have close to 300 product pages in a category all of which have a setup like 'something something golf shirt'. Will this kill my category page's chance of ranking for 'golf shirt'?

    I've seen that Amazon recommends something like 'Brand Gender Occasion Material Product' (Eg.: Nike Men's Casual Cotton Golf Shirt) for Product Page titles to their sellers. Big G does loves brands so maybe if it sees my brand all over my website it will somehow help with the rankings :D?

    I use accordions on all the category and tag pages to hide the text. Spent hours and finally learnt to create one using just CSS and managed to implement it in the child theme :) The accordion title is something like 'About Product Category: Golf Shirts' and then once the user clicks the plus sign, they'll be able to read the text with the H1 and other stuff. I do have this placed below the products so as to not intrude shoppers. Any chance that this might negatively impact the rankings @tglr?

    My theme hid the category/tag description by default and also didn't have a H1 on the category/tag pages. So I've added the H1 inside the accordion description text.

    Yes, keyword research is definitely super important because of the insane competition. Till now I've only managed to rank the longtails. Hopefully, these category+tag descriptions that I am adding will start moving the needle on the main keywords. Fingers crossed :D

    I've done exactly that :D In addition to the info articles, I even do reviews of more expensive products available on Amazon in the same niche as my product. For example with a site selling Golf Shirts, on the blog I review golf clubs and kits which are available on Amazon. Makes for a nice additional income as well as brings more traffic to the site :)
     
  19. LuckyGirl9334

    LuckyGirl9334 Jr. VIP Jr. VIP

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    @tglr
    I actually just started working with a genesis theme and it has all those functions in it. Great theme so far. I stumbld on those input ares when I was setting up my catagories and thought OMG, there's places for more stuff but wasn't really sure what to put in there. I did put a basic description - because I hate blank spots - didn't want to overdo it though as I wasn't sure how it would impact my site. Now i know - thanks so much!

    @BassTrackerBoats Thanks for posting it originally, and @tglr thanks for bumping it - was definitely something I was looking for!
     
  20. Stackz

    Stackz Jr. VIP Jr. VIP

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    Nice, it's a great way to hide text :D "My theme hid the category/tag description by default and also didn't have a H1 on the category/tag pages" - I hate that! Most WP themes don't have many options for woocommerce category pages.

    Hmm not sure about the H1 thing. I personally have H1 + Subtitle (<p> with some longtails + buyer intent keywords) above the products, and then H2/H3 + text in the accordion below the products. I feel like Google care less about properly placed H1/H2/H3 tags nowadays, but I'm still anal about it so I always have the H1 first. I can't really say to be honest, but if it was my site I would try and add the H1 above the products.

    I totally get what you say with keyword cannibalization, it happened to two of my sites. Once because I sent backlinks to the wrong page with the wrong anchors, and once because both a product page and a category page was ranking for the same keyword. The product page actually ranked really well, until it tanked and the category took over. If I sell Golf T-Shirts, I'd probably use "Golf Tee" on product pages instead or something haha. Otherwise, the use of canonical tags is the way to go here maybe? I can't really speak on those though as it's a knowledge gap for me. Gotta Google them right now, I've put it off for too long. :p

    EDIT: Check this out; https://moz.com/learn/seo/canonicalization

    Also, any chance you can use more variations instead of several product pages? For example choosing color on the t-shirt, instead of upload the same t-shirt for each color. If that makes sense/is applicable to your products.


    No problem, glad to help if I can haha. Ah nice, I have to look into Genesis theme - Thanks for the tip. :) Good luck with the site, hope it hits nice profits!
     
    Last edited: May 17, 2019