Reading Ease does not affect Google Rankings?

blackbeans · Jul 8, 2021

This was a bit of a shocker to me: https://ahrefs.com/blog/flesch-reading-ease/

Still, readability can have an effect on RANKING through RankBrain's focus on user experience

If searchers find your content hard to read and understand, they’ll probably leave. This leads to negative user experience signals like a low dwell time, time on page, and a high bounce rate, which may signal to Google that your page isn’t a great result.

Even worse, because fewer visitors actually end up consuming the content, fewer people will link to it—and we know that backlinks are one of the most important ranking factors.

SunnyLeon · Jul 8, 2021

Depends on your target audience. User experience translates into rankings, we know that. But easier to read isn't necessarily better. Some texts need complicated words, complicated phrasing. If an article is targeting a scientific field but it will be written for 5th grade readers, people that read it and expect an article from a higher education writer might leave faster. In the end, it will come to who you're talking to.

Reading Ease does not affect Google Rankings?

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