1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Read More and Tabs

Discussion in 'White Hat SEO' started by cal_fin, Jun 14, 2012.

  1. cal_fin

    cal_fin Newbie

    Joined:
    Jun 14, 2012
    Messages:
    3
    Likes Received:
    0
    Hi all,

    Just something I'm confused about since the last Google update.

    I work for an e-commerce website and we break our product content into tabs (description/technical spec/reviews/related products/). It's good content, but should it all be viewable in a really long page?

    Also, is it a good idea on a category/product listing page to move any text above actual products? Is it a bad idea to have a few paragraphs and a "Read More" to expand more content?

    Thanks,
    Cal
     
  2. wowhaxor

    wowhaxor Executive VIP Premium Member

    Joined:
    Apr 28, 2007
    Messages:
    2,021
    Likes Received:
    3,353
    Location:
    ?¿?
    Home Page:
    For the first part I'd say its fine having the tabs, I think its good to have more pages (especially since they'll rank for more individual search terms). As for the content above the fold play with it a little and see, I haven't personally experimented too much.
     
  3. Zapdos

    Zapdos Power Member

    Joined:
    Oct 22, 2011
    Messages:
    597
    Likes Received:
    708
    Location:
    Eastern North Carolina
    The tabs should only have a visual effect on the content. If you fetch the data dynamically using AJAX you're losing out. It's also better to use tabs if you have alot of content. Have the description in one, specs in another, reviews in another, manuals in another.

    Can't answer the second question without seeing the actual site.
     
  4. cal_fin

    cal_fin Newbie

    Joined:
    Jun 14, 2012
    Messages:
    3
    Likes Received:
    0
    Thanks, we're currently testing it out putting content above products.

    I just think it looks messy having paragraphs of text above products... I'd expect to see products first on an e-commerce site?

    Would be good to know if there's a happy medium really.
     
  5. Zapdos

    Zapdos Power Member

    Joined:
    Oct 22, 2011
    Messages:
    597
    Likes Received:
    708
    Location:
    Eastern North Carolina
    Depends on your products. If they're <$100 usually, bad idea. Between $100 and $500 you could put a small blurb (not a paragraph.) Between $500 and ~$3000 you could probably get away with a paragraph. Any more than 1 paragraph and you're pushing it. Additionally they should be to the right of or below the picture. Pictures sell, paragraphs don't.
     
  6. cal_fin

    cal_fin Newbie

    Joined:
    Jun 14, 2012
    Messages:
    3
    Likes Received:
    0
    Thanks Zapdos, we're actually doing that on our product pages, so that sounds promising!

    The problem lies with the category pages... We're trying to get more general keywords ranked, so we have about five paragraphs of text which has now been moved to the top of the product listings. As I understand it, Google now likes text to be shown to users, rather than stuck at the bottom of a page for SEO reasons. Obviously having this much text pushes all the products down way below the fold. Trying to find a balance for Google and users.

    Just going back to a product page, you helpful people might be able to advise what the best idea is with unavoidable duplicate content on a page. Our products have technical specs which we can't change, hence several websites flagging up as duplicate content in Copyscape. Each product has a few paragraphs of unique content as well. We're currently testing a method of opening this information in a new no follow, no index page. Is there a better way of doing this?

    Many thanks so far, very grateful :)