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Re-Desiging a OLD site - Same content? WILL THIS HURT ME?

Discussion in 'White Hat SEO' started by cdn_craigs, Dec 28, 2011.

  1. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    hi guys

    i have a well ranked, 6 year old website - and wanted to move it from traditional HTML to a wordpress platform - using my same content (since i have lots of unique content).

    just a new design - any tips on keeping my rankings? or helping me not lose it?

    anyone gone through this..tips?
     
  2. robertstr

    robertstr Power Member

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    Hmm I am in the same exact boat, and wondered if anybody had any REAL experience with this one,
     
  3. download

    download Jr. VIP Jr. VIP Premium Member

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    If it's a pain to add new content and make changes to your current site, I'd go with converting to WordPress. I have heard that changing your website's theme may cause your rankings to be penalized but I'm speculating that most people who say that don't have any real experience. If you aren't being caused any trouble by the traditional design I wouldn't change it though.
     
  4. skripel

    skripel BANNED BANNED

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    shouldnt affect your ranking, just make sure the tags are the same and meta
    If the content is the same, backlinks are live, meta and titles are the same there is no point to worry.
     
  5. dannistone

    dannistone Regular Member

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    Keep the same link structure to make sure that your links won't get lost. Your rankings may fluctuate as you change your code, but if WP helps make code cleaner and faster it may well help improve rankings.
     
  6. kazhkaz

    kazhkaz Jr. VIP Jr. VIP Premium Member

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    Your ranks may be different after you change your site but no one can say if they will be better or worse. Just try at see that yourself. If rankings will drop significantly than roll back to the old site.
     
  7. Red__

    Red__ Registered Member

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    Definitely go with wordpress. It probably will be a pain to move it all over, but in the end your seo will probably even go up. And the usability and functions in wordpress are unrivaled..

    -Red
     
  8. ashishthakkar

    ashishthakkar Junior Member

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    How do you plan on keeping the same pages ?

    Example : yoursite.com/product.html (html) will convert to yoursite.com/product/ (wordpress)

    I suggest you keep the html site (change to xhtml if you want to) and add a wordpress blog to your site as an addition.


    ~ASHISH
     
  9. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    I have done it before, it can be a good move but there are some considerations:

    Primarily you need to make sure you either keep the URL structure identical, or you redirect all old urls to new - otherwise there will be massive problems.

    I would also be wary of how much your code will change - wordpress has notoriously messy headers which could cause problems depending how your current site is coded.

    Categories etc may mean that your site triples in size when you move. I would be wary of this.

    Other than that it could be a good move:)
     
  10. Kaithe.Clarke

    Kaithe.Clarke Regular Member

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    When you make changes in your website, your rankings will dwindle...
    If I were you, I would probably built a new site and with required changes and redirect old domain to the new one. Sooner or later my website will regain its rankings.
     
  11. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Its doable if it's done properly. I would recommend set up on dev site. Make sure all pages are mapped across, then transfer live.

    I have done it in the past and dramatically increased rankings so it can be a positive thing.
     
  12. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Those sorts of things you need to watch out for. Every single URL indexed in google needs to be identical OR redirected to the equivalent URL on the new design.

    Btw I have also had disasters doing this before I had practice:)
     
  13. woofoo

    woofoo Junior Member

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    once i moved my site from custom Zend to wp. I moved down in serp because Ive lost www in address. After fixing my prblem i went up. But my niche wasnt tight
     
  14. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    thanks everyone - I plan on REDIRECTING all the old URL links to the new pages.

    How do you suggest i do this? I know using the htaccess file - but i have this on a shared hosting account - not sure if it will effect my other sites as well? (the page names are pretty unique like "global-warming-pictures.html" so i assume IT WILL NOT BE AN iSSUE USING HTACCESS REDIRECTS? OR IS THAT NOT RECCOMENDED?

    any help would be appreciated on the redirecting the old page names to the new ones

    OR do i create a permanent 301 redirect??
     
    Last edited: Dec 28, 2011
  15. crosscheck

    crosscheck Regular Member

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    There is a Wordpress Plugin which you can add .html to all your new pages so you can keep all urls the same