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rapgenius authority seo strategy

Discussion in 'Black Hat SEO' started by cgpa2.17, Jan 26, 2014.

  1. cgpa2.17

    cgpa2.17 Regular Member

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    I wonder hw rapgenius build its authority, for sure they didn't blast backlinks to every posts (new lyric). If I want to do lyric niche site, just raise my authority aka DA with few core keyword enough? The problem is my content, I tried once but it didn't goes well because other site have the exact same lyric. how rapgenius stand out is a mysterious area to me.
     
  2. Paulie W

    Paulie W Regular Member

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    One part of it is def. that they provide unique content, since there are many sites which have lyrics, but rapgenius is the only site I know where the lyrics are explained and interpretated.

    So a) people stay longer on the site, b) they become loyal visitors very quickly and c) share the interpretations much more likely than just lyrics.
     
  3. wriper

    wriper Senior Member

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    rapgenius is something different its not "raw" seo website this is something what is called great idea.

    Great ideas need really little marketing to go viral . You can compare your lyrics website which is similar to many others with this web startup.

    Its similar if you ask how Facebook did his seo , well these startups dont neeed seo only our stupid websites need seo beacuse we dont have enough creativity to think about something what people really needs and share .

    RapGenius is great website for people all around the world beacuse on other lyrics websites they were able to read english lyrics but they werent able to translate slangs and many other english phrases.

    You are comparing great startup with "shitty" websites
     
  4. Groen

    Groen Regular Member

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    I agree with the other members that rapgenius did something new which was very appreciated by visitors and thereby built royal followers. However rapgenius received a penalty from Google some time ago, because they used black hat seo which I'm sure didn't hurt their rankings until they got the manual action. You can read all about how they did blackhat seo, was penalized, cleaned up their backlink profile and had the penalty lifted here http://news.rapgenius.com/Rap-genius-founders-rap-genius-is-back-on-google-annotated . Though from what I gathered from that post, people only linked to them because they liked their content or because they had something of great value to offer (traffic).
     
  5. Paulie W

    Paulie W Regular Member

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    Well, they only linked to the lyrics of a buzzing justin Bieber song in order to get more, new visitors. At this time they have been already an established authority site without using any BH techniques.