kerris

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Would love to make this thread a datapool for likeminded folks, that contains knowledge beyond the common stuff out there. So feel free to add to my findings. IG stories are bringing more traffic than feed posts on some of my accounts and regarding recent info by Zuckerberg/Sandberg stories are taking over within all of FB's products, becoming the main content influx next year.

So...

If you want to rank one of your story posts on a story of a certain hashtag, this is what I've found so far:

- it's possible to post 10 hashtags in total per story. Via the hashtag-sticker you can post one, via the text tool you can post 10.
- your story only has a chance of ranking as long as the hashtags are visible to the viewer's eye. So, e.g. hiding text hashtags behind a gif or minimizing hashtags until they're tiny pixels and gone, won't work and the algo punishes you for it.
- 10 hashtags via text tool make the story look too cluttered. One hashtag via the hashtag-sticker or 2 hashtags via text tool work best for me.
- it doesn't matter whether the hashtag-sticker is horizontal or vertical. Vertical and transparent is what I opt for, so it's not that distracting.
- you get punished with less visibility as soon as your stickers or texts cross the blue lines in the story editor.
- when using the geo-sticker, you can only rank for real locations that IG is giving you as options. If your picture was taken in NYC and the geo-sticker options are all NYC and locations within, then typing in LA and using that, will kill your visibility.
- the stories within a hashtag are chronological.
- hashtags like #newyorkcity that are mainly about a location work differently than hashtags about other things like #pottery
- the bigger the sticker or text hashtag the bigger the likeliness of ranking for a hashtag-story
- tap through rate is big. If it's above 50%, IG considers your content not engaging enough and you won't rank. Therefore very short videos of 1-2 secs can work well, because they are too short for people to tap next. I'm not completely sure on that though. Pictures and text posts are usually shown for 5 seconds, so that's a different thing.
- there is a correlation between your account size (followers, following and ratio between those) and the size of a hashtag you can rank for. Similar to feed posts: if you have 100 followers and follow 2000 people, then using a hashtag that has 10 million posts to it, won't help and in the beginning you should aim for smaller hashtags with only around 10k posts to it.
- reposting a story by someone who was tagged in it and has a huge following has a similar effect as power likes to feed posts.

I will add to this later. Anything you disagree with?
 

deedee1whoa

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Don't know much about Stories but would totally like to :)

Yes, feel free to try and let us know the results. Good luck!
 

cacats

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Hey, very interesting post. What do you mean here? (Thanks in advance)
"- reposting a story by someone who was tagged in it and has a huge following has a similar effect as power likes to feed posts"
 

deedee1whoa

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Hey, very interesting post. What do you mean here? (Thanks in advance)
"- reposting a story by someone who was tagged in it and has a huge following has a similar effect as power likes to feed posts"
Do you speak English or am I missing something? :)
 

cacats

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Do you speak English or am I missing something? :)
Yeah, not very well, but I am trying my best to improve It.

Do you know what did he mean? My interpretation Is the following one:

Account A is tagged in a story made by B> A repost It > if A has loads of followers, account B Will benefit from this
 

KraftyKyle

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Nice post, interesting things to think about, as I can't say I've done a ton with IG stories yet.
 

Aulig

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Very interesting. Ive tried posting a story including a hashtag, but the story doesnt show up sadly. Theres not a single story connected to the hashtag, so its not competitive at all. The hashtag has around 40k posts and I have 5.5k followers. Any ideas?
 

IGJavier

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My 2 cents:

If you post a video/photo with static background in one color, you can pick the "Eyedropper Tool" the one who picks the color of the image so your text is the same color of the background and you can write the hashtag and it's completely hidden.
 

kerris

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Hey, very interesting post. What do you mean here? (Thanks in advance)
"- reposting a story by someone who was tagged in it and has a huge following has a similar effect as power likes to feed posts"

When tag someone in a story via the mention sticker, then the tagged person will automatically get a DM informing them about the tag. And within that DM you can tap on "post this to your own story" and it's shared to that person's story. The dynamic behind it is comparable to superlikes. A person with a lot of followers reposting your story will bring a lot of traffic to your own story.
 

kerris

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Very interesting. Ive tried posting a story including a hashtag, but the story doesnt show up sadly. Theres not a single story connected to the hashtag, so its not competitive at all. The hashtag has around 40k posts and I have 5.5k followers. Any ideas?

This is what I'm trying to uncover. Most hashtags above 10k posts have stories to them, but they have a super strong algorithm behind it, that segments story posts to different audiences and prevents overload.

you just gave the example yourself. If you post a story and add a hashtag and then you search for the hashtag and there is no story, then IG's algorithm decided the story is not relevant to you. Which means you do not rank for the hashtag.

You can observe similar things, when you search for a big city hashtag and check the story. Oftentimes there are only 12 story posts that you can see, which is impossible given the size of the city and IG's above one billion users and the fact that people like to post about their vacation and snap things while sight-seeing. So, once you change your geo-location to that very big city hashtag and check the stories again, all of a sudden there are 50 different story posts and there seems to be much more traffic on that hashtag. And that right there is the IG algo doing its work, which I'm trying to crack.

Whether you see stories on a hashtag depends on your user behavior, your location and a bunch of other things.
 

kerris

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My 2 cents:

If you post a video/photo with static background in one color, you can pick the "Eyedropper Tool" the one who picks the color of the image so your text is the same color of the background and you can write the hashtag and it's completely hidden.

Very good point! This still seems to work. The only problem being that you need a lot of one-colored space in your story, which increases the likeliness of people tapping "next".
 

SocialEyez

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Very good point! This still seems to work. The only problem being that you need a lot of one-colored space in your story, which increases the likeliness of people tapping "next".

Really?! thats intresting

Making the text the same color as the background to make it disappear was one of the foundations of blackhat SEO around a decade ago. funny to see that might actually work.
 
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