Ranking With PBNs

Are you asking about the domain name of your money site or are you asking about anchor texts.

If it is anchor texts for backlinks, then a mix of all the four is recommended as well as long tail keywords of the main keywords.

If you are asking for domain name, I would personally recommend partial match domain (PMD) instead of an EMD. The reason is because after the EMD Google update, there might be a lookout of EMD domains by Google in future updates too. And PMD has been working well for the last few years. Try to use a PMD domain which is easy to remember and brandable as it might help in organic growth of the website later too.
 
The highest percentage should be of Brand anchor (including Naked URL) following Generic & LSI. Exact match anchor should not be the first priority at all costs, the lesser you use, the more powerful it becomes. Plus, if you've an EMD then go easy on the anchors, no need to become too aggressive. Keep it balanced.
 
Choosing a keyword with good volume, but not too much volume

Check Out the Competition

The domains and URLs - How many are exact match domains? Does every URL in the top 10 include the keyword?

The titles - How do the title tags incorporate the keyword?

The type of content that's ranking - Product pages? Blog posts? Videos?

The types of businesses that are ranking - Are they huge brands? Small businesses? News sites?

How authoritative those sites are - You can use a plugin like SEO for Firefox to check the age of the sites in the top 10, the size of their link profiles and so on.

You're looking for ways that you can differentiate yourself.

Consider Intent

The more specific the keyword (think long-tail keywords), the easier it is to gauge the searcher's intent, and the easier it will be to serve up what those searchers are probably looking for. In search marketing, "intent" is our best guess at what the person using the search query really wants.


Conceptualize the Content

Next, form a plan for the actual content you're going to create that will - hopefully - rank for your chosen keyword.

There are many paths to ranking for a keyword, including but not limited to:

An article

A blog post

A product page

An index or directory of links (to other pages on your site or around the web)

An authoritative guide

An infographic

A video ............!


 
Depends on how many PBN links you have to play with. If you only have a few golden links you won't want to waste any on generic. A mix of exact and URL are the bare minimum, and if you have enough links you should mix in LSI and longtails of the exact.

Hi, what would be better for ranking a exact keyword with good PBN domains:

1) http://www.domain.com
2) Exact
3) LSI
4) Generic
 
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