Ranking well but not getting leads?

Voor

Newbie
Jul 19, 2022
11
5
A colleague of mine who is in landscaping in another town got 251 clicks in June according to his Search Console while I got 135 clicks. His stats on GMB are about triple that of mine in terms of "Business Profile Interactions" since he is in the number 1 spot of the 3 pack.

He gets 5-10 calls and emails a day while I get 1 every 2 days. He's in the 3 pack at #1 and I'm not due to geography but I'm not sure that's the whole story since having 3x the "interactions" doesn't explain having 10x the leads. Most (80%) of his leads are NOT referrals.

My CTR is about 2-2.5%. Bounce rate around 50%.

His site is pretty amateur compared to mine. His city has 100,000 people while mine has 400,000.

Here's some info to give more context. Clicks are averaging 4 per calendar day. I got 16 leads in June and 17 in May and 19 in April. Leads include all emails and phone calls. It seems 1 out of 10 clicks results in a lead. My close rate is between 30-50% when it comes to people who aren't "just looking", who are NOT looking for maintenance or other things I don't offer, or thought I sold landscape supplies. So when it comes to people who are serious I close a good chunk.

I have a clear call to action "FREE QUOTE" front and center. Page loads quickly. Form is functional (tested it) and easy to use.
 
A colleague of mine who is in landscaping in another town got 251 clicks in June according to his Search Console while I got 135 clicks. His stats on GMB are about triple that of mine in terms of "Business Profile Interactions" since he is in the number 1 spot of the 3 pack.

He gets 5-10 calls and emails a day while I get 1 every 2 days. He's in the 3 pack at #1 and I'm not due to geography but I'm not sure that's the whole story since having 3x the "interactions" doesn't explain having 10x the leads. Most (80%) of his leads are NOT referrals.

My CTR is about 2-2.5%. Bounce rate around 50%.

His site is pretty amateur compared to mine. His city has 100,000 people while mine has 400,000.

Here's some info to give more context. Clicks are averaging 4 per calendar day. I got 16 leads in June and 17 in May and 19 in April. Leads include all emails and phone calls. It seems 1 out of 10 clicks results in a lead. My close rate is between 30-50% when it comes to people who aren't "just looking", who are NOT looking for maintenance or other things I don't offer, or thought I sold landscape supplies. So when it comes to people who are serious I close a good chunk.

I have a clear call to action "FREE QUOTE" front and center. Page loads quickly. Form is functional (tested it) and easy to use.
"Amateur" looking doesn't mean much to consumers looking for landscaping and many people associate the number one search result with being the most relevant (read: best).

There might be other things at play, but you would have to share your site for a fair assessment.
 
If you share more information, I will be happy to run a competitive map for you. You are probably focusing on the wrong things with your SEO and being in a town of 400,000 guarantees more competition right off the bat. Ranking in smaller cities is much easier, although #1 in the map pack where? You have a trade area and without looking at it competitively in detail, you cannot create the proper plan to dominate it. Glad to help. Let me know.
 
If you share more information, I will be happy to run a competitive map for you. You are probably focusing on the wrong things with your SEO and being in a town of 400,000 guarantees more competition right off the bat. Ranking in smaller cities is much easier, although #1 in the map pack where? You have a trade area and without looking at it competitively in detail, you cannot create the proper plan to dominate it. Glad to help. Let me know.

Both towns are geographically small enough that "landscaper in BoringCity" is more than enough to cover all the areas. You're right about it being easier to rank. He didnt do any SEO and got to where he is. I had to spend thousands and over a year and half. There are a number of large established companies here. There are none in his town.

So I'm not really sure what you mean by "trade area" as geographically speaking, both mine and his encompass our entire cities.

I'll pm you my site and his site.
 
If you share more information, I will be happy to run a competitive map for you. You are probably focusing on the wrong things with your SEO and being in a town of 400,000 guarantees more competition right off the bat. Ranking in smaller cities is much easier, although #1 in the map pack where? You have a trade area and without looking at it competitively in detail, you cannot create the proper plan to dominate it. Glad to help. Let me know.

New account I think means I can't send PMs. Maybe if you start a conversation I can reply to it.
 
"Amateur" looking doesn't mean much to consumers looking for landscaping and many people associate the number one search result with being the most relevant (read: best).

There might be other things at play, but you would have to share your site for a fair assessment.

Going to have to disagree that amateur looking doesn't mean much. First impression and everything is important and people like to see lots of big nice pictures for examples of your work to build trust. I'm ranked #2 and 3 on regular rankings not counting the 3 pack so that's not really the issue anyway.
 
Going to have to disagree that amateur looking doesn't mean much. First impression and everything is important and people like to see lots of big nice pictures for examples of your work to build trust. I'm ranked #2 and 3 on regular rankings not counting the 3 pack so that's not really the issue anyway.
ok, you know best.
 
It’s because of the map pack.

I mean he gets more clicks yes but he also gets more leads from the clicks. For some reason I get maybe 10% of my clicks turning into a lead and his is much higher. Why is that?
 
I mean he gets more clicks yes but he also gets more leads from the clicks. For some reason I get maybe 10% of my clicks turning into a lead and his is much higher. Why is that?
People looking for a service on the map pack will almost always have buyer intent and are ready to make a deal immediately.

someone that scrolls all the way past the 3 pack and to the SERPs might just be price shopping or snooping.
 
People looking for a service on the map pack will almost always have buyer intent and are ready to make a deal immediately.

someone that scrolls all the way past the 3 pack and to the SERPs might just be price shopping or snooping.

If i change my address to try to get into the 3 pack, do i have to dig up all my citations and change all of them too?
 
If i change my address to try to get into the 3 pack, do i have to dig up all my citations and change all of them too?

Why would you change your address?
NAP (Name, Address, Phone) consistency is an important ranking factor.

If you send me your GMB link I can do a free audit for you and see how you are ranking in your neighbourhood.
 
Both towns are geographically small enough that "landscaper in BoringCity" is more than enough to cover all the areas. You're right about it being easier to rank. He didnt do any SEO and got to where he is. I had to spend thousands and over a year and half. There are a number of large established companies here. There are none in his town.

So I'm not really sure what you mean by "trade area" as geographically speaking, both mine and his encompass our entire cities.

I'll pm you my site and his site.
Thanks for the response. Even though a landscaper services a whole city, Google will still use proximity from his location to determine whether he gets a map pack or not. If he is a service business with no address, better to use multiple location GMB's in the best suburbs of the city as homeowners tend to choose suburb specific because, why not? The Landscaper may offer services all over the city, but it's the consumer who determines how far they want their landscaper to be, and whether he currently specializes in a given area so proximity plays an important role. The primary trade area is the geographic region that produces 50 to 80 percent of a the business's local sales. As an example, the richest part of Las Vegas is a suburb called Summerlin. Having a GMB titled Summerlin Landscaper with a location in the area is going to have many more map pack rankings for top keywords in that area over Landscaper Las Vegas.
 
Why would you change your address?
NAP (Name, Address, Phone) consistency is an important ranking factor.

If you send me your GMB link I can do a free audit for you and see how you are ranking in your neighbourhood.
I can't send PMs right now. New account. We've talked before I am close to you. Landscaper. My GMB for my local area is pretty good. But you know how some people call Surrey "Vancouver", it's the same thing here, and I don't appear when it's "landscaper Vancouver" because I'm in Surrey (i dont actually live in Surrey but you get my analogy).
 
Thanks for the response. Even though a landscaper services a whole city, Google will still use proximity from his location to determine whether he gets a map pack or not. If he is a service business with no address, better to use multiple location GMB's in the best suburbs of the city as homeowners tend to choose suburb specific because, why not? The Landscaper may offer services all over the city, but it's the consumer who determines how far they want their landscaper to be, and whether he currently specializes in a given area so proximity plays an important role. The primary trade area is the geographic region that produces 50 to 80 percent of a the business's local sales. As an example, the richest part of Las Vegas is a suburb called Summerlin. Having a GMB titled Summerlin Landscaper with a location in the area is going to have many more map pack rankings for top keywords in that area over Landscaper Las Vegas.
The location he used is close enough to the center of his town. I am technically in an area that is far enoug htaht I don't appear in "my city" even though everyone conventionally refers to this area as "City". But google doesn't know that cause they don't live here so I never appear on GMB if you search "landscaper in city."
 
The location he used is close enough to the center of his town. I am technically in an area that is far enoug htaht I don't appear in "my city" even though everyone conventionally refers to this area as "City". But google doesn't know that cause they don't live here so I never appear on GMB if you search "landscaper in city."
Change your GMB name to (name of company) city. This will help you with city searches. The proximity filter will provide for local searches. Also, do you have your address on the GMB?
 
Both towns are geographically small enough that "landscaper in BoringCity" is more than enough to cover all the areas. You're right about it being easier to rank. He didnt do any SEO and got to where he is. I had to spend thousands and over a year and half. There are a number of large established companies here. There are none in his town.

So I'm not really sure what you mean by "trade area" as geographically speaking, both mine and his encompass our entire cities.

I'll pm you my site and his site.
Have you thought why he was able to rank without seo? He might be doing something good.
 
Have you thought why he was able to rank without seo? He might be doing something good.

Luck. Lack of competition. I know all the ins and outs of his site. He has 10-15 backlinks mostly from citations like from Yelp and what not. It's slow. It looks amateur. I could go on...
 
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